Marketing — study plan
University of Technology and Applied Sciences College of Economics and Business Administration
- Credit hours
- 144
- Levels
- 12
- Courses
- 48
- Degree
- bachelor
The Marketing study plan at University of Technology and Applied Sciences is an accredited bachelor programme spanning about 6 years (12 academic levels), requiring 144 credit hours across 48 courses of required and elective study. The table below lists the courses and their credit hours for each level.
First Year (Diploma) - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| ITAD1100 | Advanced I T Skills | 3 |
| BAMG1100 | Introduction To Business | 3 |
| ENTW1100 | Technical Writing I | 3 |
| BAAC1102 | Principles Of Accounting | 3 |
| MATH1103 | Applied Math | 3 |
First Year (Diploma) - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| ENTW1200 | Technical Writing I I | 3 |
| BAMG1207 | Principles Of Management | 3 |
| BAMK1205 | Principles Of Marketing | 3 |
| BAEC1203 | Principles Of Microeconomics | 3 |
| BAST1206 | Managerial Statistics | 3 |
First Year (Diploma) - Semester 3 6 credits
| Code | Course | Credits |
|---|---|---|
| ENGL1208 | Business Communication | 3 |
| ENGL2100 | Technical Communication Elective | 3 |
Second Year (Diploma) - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| BAMG2111 | Entrepreneurship | 3 |
| BAMK2101 | Principles Of Retailing | 3 |
| BAMK2102 | Consumer Behavior | 3 |
| BAMK2100 | Principles Of Sales | 3 |
| BAFI2109 | Financial Management | 3 |
Second Year (Diploma) - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| BAFI2210 | Financial Institutions And Services | 3 |
| BAMK2204 | Retail Management | 3 |
| BAMK2203 | Sales Management | 3 |
| BAEC2204 | Principles Of Macroeconomics | 3 |
| PHIL3108 | Business Ethics | 3 |
Second Year (Diploma) - Semester 3 6 credits
| Code | Course | Credits |
|---|---|---|
| ITSE1203 | Introduction To Web Technology Elective | 3 |
| BADB2301 | Database For Small Business | 3 |
Advanced Diploma - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| BAMA3113 | Research Methodology | 3 |
| BAMK3105 | Marketing Research | 3 |
| BAMK3101 | Service Marketing | 3 |
| BAEB2203 | E-Commerce For Bus | 3 |
| BAMK3106 | Marketing For Public & Non-Profitable Organizations | 3 |
Advanced Diploma - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| BAMK3208 | Global Marketing | 3 |
| ENGL3100 | Public Speaking | 3 |
| BAMK3120 | Industrial Marketing | 3 |
| BAMK3207 | Advertising And Promotion | 3 |
| BAFI3211 | Banking Theory And Practice | 3 |
Advanced Diploma - Semester 3 6 credits
| Code | Course | Credits |
|---|---|---|
| BAMG3312 | Teamwork Management | 3 |
| BAPR3311 | Senior Project | 3 |
Bachelor - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| BALW4115 | Business Law | 3 |
| BAMG4216 | Strategic Management | 3 |
| BAMK4104 | Advertising Management Elective | 3 |
| BAMK4109 | Direct Marketing | 3 |
| BAMK4110 | Marketing Strategy | 3 |
Bachelor - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| BAEB4200 | Management Information System | 3 |
| BAMK4205 | Supplychain Management Elective | 3 |
| BAEB3106 | Customer Relationship Management | 3 |
| BAFI4212 | Insurance: Theory & Practic | 3 |
| BAPR4211 | Senior Project | 3 |
Bachelor - Semester 3 6 credits
| Code | Course | Credits |
|---|---|---|
| PHIL3201 | Formal Arabic Communication | 3 |
| PHIL4101 | Oman Civilization | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing
How many credit hours is Marketing at University of Technology and Applied Sciences?
Marketing at University of Technology and Applied Sciences requires completing 144 credit hours to graduate, spread across 48 courses.
How many years is Marketing at University of Technology and Applied Sciences?
The study plan for Marketing spans about 6 years (12 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at University of Technology and Applied Sciences awards a Bachelor's degree after completing 144 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.