Professional in Digital Marketing and Branding — study plan

University of Technology and Applied Sciences College of Economics and Business Administration

Credit hours: 126
Levels: 8
Courses: 42
Degree: bachelor

The Professional in Digital Marketing and Branding study plan at University of Technology and Applied Sciences is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Year 1 (Diploma) - Semester 1 15 credits

Code	Course	Credits
BSIB1101	Introduction to Business	3
BSMK1102	Principles of Marketing	3
BSEC1103	Principles of Economics	3
BSAC1104	Principles of Accounting	3
UNEN1102	English For Academic Purposes	3

Year 1 (Diploma) - Semester 2 15 credits

Code	Course	Credits
BSFI1206	Principle of Finance	3
BSTH1207	Introduction to Tourism and Hospitality	3
BSSL1208	Principles of Supply Chain and Logistics Management	3
BSMG1209	Principles of Management	3
UNEN1203	Technical Writing	3

Year 2 (Diploma) - Semester 1 15 credits

Code	Course	Credits
BSMK2101	Consumer Behavior	3
BSMK2102	Digital Fundamental in Marketing	3
BSMK2103	Communication in Practice	3
BSMK2104	Industrial Marketing	3
UNEP2109	Entrepreneurship	3

Year 2 (Diploma) - Semester 2 15 credits

Code	Course	Credits
BSMK2205	Service Marketing	3
BSMK2206	Advertising and Promotion	3
BAMK2207	Marketing for Public and NPOs	3
BSMS2209	Managerial Statistics	3
UNEL2210	University Elective I Elective	3

Year 3 (Advanced Diploma) - Semester 1 15 credits

Code	Course	Credits
BSRS3101	Research Methodology	3
BSMK3102	Customer Insight	3
BSMK3103	Applied Marketing	3
BSMK3104	Planning Campaign	3
BSDM3105	Managing Brands	3

Year 3 (Advanced Diploma) - Semester 2 15 credits

Code	Course	Credits
UNEN3104	Public Speaking	3
BSMK3207	Marketing Research	3
BSDM3208	Digital Marketing Techniques	3
BSDM3209	New Products Development (Services & Experiences)	3
BADM3210	Advertising Management	3

Year 4 (Bachelor) - Semester 1 18 credits

Code	Course	Credits
BSMK4101	Marketing and Digital Strategy	3
BSDM4102	Digital Customer Experience	3
BSDM4103	International Marketing	3
BSSM4104	Strategic Management	3
BSMK4105	Graduation Project I	3
UNAB4105	Arabic Language Skills	3

Year 4 (Bachelor) - Semester 2 18 credits

Code	Course	Credits
BSMK4207	Innovation in Marketing	3
BSMK4208	Resource Management	3
BSDM4209	Digital Optimization	3
BSMK4210	Graduation Project II	3
BSBL4211	Business Law	3
BSEL4212	Major Elective Elective	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Professional in Digital Marketing and Branding

How many credit hours is Professional in Digital Marketing and Branding at University of Technology and Applied Sciences?

Professional in Digital Marketing and Branding at University of Technology and Applied Sciences requires completing 126 credit hours to graduate, spread across 42 courses.

How many years is Professional in Digital Marketing and Branding at University of Technology and Applied Sciences?

The study plan for Professional in Digital Marketing and Branding spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Professional in Digital Marketing and Branding award?

Professional in Digital Marketing and Branding at University of Technology and Applied Sciences awards a Bachelor's degree after completing 126 credit hours.