Professional Marketing in Sales and Retailing — study plan

University of Technology and Applied Sciences College of Economics and Business Administration

Credit hours: 126
Levels: 8
Courses: 42
Degree: bachelor

The Professional Marketing in Sales and Retailing study plan at University of Technology and Applied Sciences is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 126 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Year 1 (Diploma) - Semester 1 15 credits

Code	Course	Credits
BSIB1101	Introduction to Business	3
BSMK1102	Principles of Marketing	3
BSEC1103	Principles of Economics	3
BSAC1104	Principles of Accounting	3
UNEN1102	English For Academic Purposes	3

Year 1 (Diploma) - Semester 2 15 credits

Code	Course	Credits
BSFI1206	Applications in Finance	3
BSTH1207	Introduction to Tourism and Hospitality	3
BSSL1208	Principles of Supply Chain and Logistics Management	3
BSMG1209	Principles of Management	3
UNEN1203	Technical Writing	3

Year 2 (Diploma) - Semester 1 15 credits

Code	Course	Credits
BSMK2101	Consumer Behavior	3
BSMK2102	Digital Fundamental in Marketing	3
BSMK2103	Communication in Practice	3
BSMK2104	Industrial Marketing	3
UNEP2109	Entrepreneurship	3

Year 2 (Diploma) - Semester 2 15 credits

Code	Course	Credits
BSMK2205	Service Marketing	3
BSMK2206	Advertising and Promotion	3
BAMK2207	Marketing for Public and NPOs	3
BSST2108	Managerial Statistics	3
UNEL2210	University Elective 1 Elective	3

Year 3 (Advanced Diploma) - Semester 1 15 credits

Code	Course	Credits
BSRS3101	Research Methodology	3
BSMK3102	Customer Insight	3
BSMK3103	Applied Marketing	3
BSMK3104	Planning Campaign	3
BSRM3105	Principles of Selling	3

Year 3 (Advanced Diploma) - Semester 2 15 credits

Code	Course	Credits
UNEN3104	Public Speaking	3
BSMK3207	Marketing Research	3
BSRM3208	Principles of Retailing	3
BSRM3209	Supply Chain Management	3
BARM3210	Pricing Strategy	3

Year 4 (Bachelor) - Semester 1 18 credits

Code	Course	Credits
BSMK4101	Marketing and Digital Strategy	3
BSRM4102	Customer Relationship Management (CRM)	3
BSRM4103	Sales Management	3
BSSM4104	Strategic Management	3
BSMK4105	Graduation Project (A)	3
UNAB4105	Arabic Language Skills	3

Year 4 (Bachelor) - Semester 2 18 credits

Code	Course	Credits
BSMK4207	Innovation in Marketing	3
BSMK4208	Resource Management	3
BSRM4209	Retail Management	3
BSMK4210	Graduation Project (B)	3
BSBL4211	Business Law	3
BSEL4212	Major Elective Elective	3

This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source

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Frequently asked questions about Professional Marketing in Sales and Retailing

How many credit hours is Professional Marketing in Sales and Retailing at University of Technology and Applied Sciences?

Professional Marketing in Sales and Retailing at University of Technology and Applied Sciences requires completing 126 credit hours to graduate, spread across 42 courses.

How many years is Professional Marketing in Sales and Retailing at University of Technology and Applied Sciences?

The study plan for Professional Marketing in Sales and Retailing spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Professional Marketing in Sales and Retailing award?

Professional Marketing in Sales and Retailing at University of Technology and Applied Sciences awards a Bachelor's degree after completing 126 credit hours.