Marketing — study plan
United Arab Emirates University College of Business and Economics
- Credit hours
- 120
- Levels
- 3
- Courses
- 72
- Degree
- bachelor
The Marketing study plan at United Arab Emirates University is an accredited bachelor programme spanning about 2 years (3 academic levels), requiring 120 credit hours across 72 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education Requirements 15 credits
| Code | Course | Credits |
|---|---|---|
| GEEM110 | Contemporary Emirati Studies | 3 |
| GEAE101 | Academic English for Humanities and STEM | 3 |
| GEIT113 | Introduction to Artificial Intelligence | 3 |
| GEIE222 | Fundamentals of Innovation and Entrepreneurship | 3 |
| GEBS220 | Sustainability, Social Responsibility and Business Ethics | 3 |
Required Courses 81 credits
| Code | Course | Credits |
|---|---|---|
| BANA200 | Managing with Analytics | 3 |
| MGMT201 | Fundamentals of Management and Organizational Behavior | 3 |
| MKTG205 | Introduction to Marketing in the Digital Economy | 3 |
| STAT102 | Business Statistics I | 3 |
| STAT202 | Business Statistics II | 3 |
| GBUS300 | Research Methods in Business and Economics | 3 |
| MKTG210 | Consumer Psychology | 3 |
| MKTG300 | Advertising and Integrated Marketing Communications | 3 |
| MKTG305 | Contemporary Brand Management | 3 |
| MKTG310 | Marketing Research | 3 |
| MKTG360 | Event Marketing | 3 |
| MKTG405 | Digital Marketing | 3 |
| MKTG350 | Sustainable Marketing | 3 |
| ENTR310 | Innovation and Creativity | 3 |
| BANA310 | Data Management and Organization | 3 |
| MKTG410 | Marketing Analytics | 3 |
| MKTG420 | Marketing Strategy | 3 |
| ACCT111 | Principles of Financial Accounting | 3 |
| ACCT120 | Fundamental of Cost & Managerial Accounting | 3 |
| ECON105 | Principles of Microeconomics | 3 |
| ECON125 | Principles of Macroeconomics | 3 |
| FINC210 | Business Finance | 3 |
| MATH115 | Calculus for Business & Economics | 3 |
| SCML150 | Decision Analysis | 3 |
| SCML201 | Operations Management | 3 |
| PRVT265 | Business Law (E) | 3 |
| MGMT415 | Strategic Management | 3 |
Electives 138 credits
| Code | Course | Credits |
|---|---|---|
| GEZD110 | Zayed’s Legacy of Tolerance and Coexistence Elective | 3 |
| GEIS100 | Islamic Culture Elective | 3 |
| GEIS101 | Biography of the Prophet "Sira" Elective | 3 |
| HSR120 | Introduction to Heritage & Culture Elective | 3 |
| HSR130 | Introduction to Language & Communication Elective | 3 |
| MSC200 | Introduction to Mass Media Elective | 3 |
| PHI101 | Introduction to Philosophy Elective | 3 |
| TRS200 | Introduction to Translation Elective | 3 |
| AGRB210 | Introduction to Agribusiness Elective | 3 |
| GEO200 | World Regional Geography Elective | 3 |
| GEBS280 | Future Workforce Skills Elective | 3 |
| CURR103 | Early Childhood Development & Learning Elective | 3 |
| FOED102 | Professional Ethics in Education Elective | 3 |
| HSR140 | Introduction to Society & Behavior Elective | 3 |
| HSR150 | Introduction to Government Policy & Urban Structures Elective | 3 |
| PHI226 | Human Rights Theory Elective | 3 |
| PHIL120 | Principles of Professional Ethics Elective | 3 |
| PSYC100 | Introduction to Psychology Elective | 3 |
| ARAG205 | Introduction to Fish and Animal Science Elective | 3 |
| ARAG220 | Natural Resources Elective | 3 |
| CHEM181 | Chemistry in the Modern World Elective | 3 |
| GEOL110 | Planet Earth Elective | 3 |
| PHYS100 | Astronomy Elective | 3 |
| PHYS101 | Conceptual Physics Elective | 3 |
| FDSC250 | Contemporary Food Science & Nutrition Elective | 3 |
| GEHP111 | Happiness and Wellbeing Elective | 3 |
| PHED201 | Physical Fitness and Wellness Elective | 3 |
| PHED211 | Health and Movement Elective | 3 |
| NUTR100 | Nutrition and Well-being Elective | 3 |
| SPED101 | Education of Exceptional Children Elective | 3 |
| SLP101 | Language Development and Impairment Elective | 3 |
| ENTR415 | Developing an Entrepreneurial Venture Elective | 12 |
| GBUS460 | Internship Elective | 12 |
| MKTG355 | Islamic Marketing Elective | 3 |
| MKTG365 | Destination Marketing Elective | 3 |
| MKTG400 | Fashion Marketing Elective | 3 |
| SCML300 | Supply Chain and Logistics Management Elective | 3 |
| SCML340 | Service Operations Management Elective | 3 |
| HRMD330 | Staffing Organizations Elective | 3 |
| HRMD340 | Learning and Development Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing
How many credit hours is Marketing at United Arab Emirates University?
Marketing at United Arab Emirates University requires completing 120 credit hours to graduate, spread across 72 courses.
How many years is Marketing at United Arab Emirates University?
The study plan for Marketing spans about 2 years (3 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at United Arab Emirates University awards a Bachelor's degree after completing 120 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.