Marketing — study plan
Imam Mohammad Ibn Saud Islamic University College of Business
- Credit hours
- 135
- Levels
- 8
- Courses
- 33
- Degree
- bachelor
The Marketing study plan at Imam Mohammad Ibn Saud Islamic University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 135 credit hours across 33 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 8 credits
| Code | Course | Credits |
|---|---|---|
| مال 1100 | Principles of Finance 1 | 3 |
| نجل 2103 | English Language Skills 1 | 2 |
| احص 1110 | Principles of Statistics | 3 |
Level 2 12 credits
| Code | Course | Credits |
|---|---|---|
| نجل 2104 | English for Business 1 | 3 |
| دار 1101 | Business Law | 3 |
| احص 1113 | Analytical Statistics | 3 |
| قصد 1102 | Principles of Microeconomics | 3 |
Level 3 12 credits
| Code | Course | Credits |
|---|---|---|
| قصد 1201 | Principles of Macroeconomics | 3 |
| حسب 1201 | Principles of Financial Accounting 1 | 3 |
| دار 1201 | Principles of Management | 3 |
| تسق 1201 | Principles of Marketing | 3 |
Level 4 11 credits
| Code | Course | Credits |
|---|---|---|
| امن 1201 | Principles of Insurance and Risk Management | 3 |
| حسب 1202 | Principles of Cost and Managerial Accounting | 3 |
| دار 1205 | Principles of Innovation and Entrepreneurship | 2 |
| مال 1200 | Principles of Finance 2 | 3 |
Level 5 15 credits
| Code | Course | Credits |
|---|---|---|
| تسق 1319 | Research Skills | 3 |
| تسق 1314 | Digital Marketing | 3 |
| تسق 1317 | Services Marketing | 3 |
| تسق 1310 | Consumer Behavior | 3 |
| تسق 1311 | Integrated Marketing Communications | 3 |
Level 6 18 credits
| Code | Course | Credits |
|---|---|---|
| تسق 1313 | Distribution Management | 3 |
| تسق 1316 | Marketing Analytics | 3 |
| تسق 1318 | Product and Brand Management | 3 |
| تسق 1315 | Tourism Marketing | 3 |
| دار 1309 | Project Management | 3 |
| دار 1301 | Management Information Systems | 3 |
Level 7 14 credits
| Code | Course | Credits |
|---|---|---|
| تسق 1414 | Customer Relationship Management | 3 |
| تسق 1412 | Strategic Marketing | 3 |
| تسق 1410 | Social and Non-Profit Marketing | 3 |
| تسق 1411 | Global Marketing | 3 |
| قصد 1408 | Project Feasibility Analysis | 2 |
Level 8 10 credits
| Code | Course | Credits |
|---|---|---|
| تسق 1413 | Marketing Research | 4 |
| تسق 1499 | Cooperative Training | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
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Frequently asked questions about Marketing
How many credit hours is Marketing at Imam Mohammad Ibn Saud Islamic University?
Marketing at Imam Mohammad Ibn Saud Islamic University requires completing 135 credit hours to graduate, spread across 33 courses.
How many years is Marketing at Imam Mohammad Ibn Saud Islamic University?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Imam Mohammad Ibn Saud Islamic University awards a Bachelor's degree after completing 135 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.