Marketing — study plan
Imam Abdulrahman Bin Faisal University College of Applied Studies and Community Service
- Credit hours
- 72
- Levels
- 6
- Courses
- 29
- Degree
- bachelor
The Marketing study plan at Imam Abdulrahman Bin Faisal University is an accredited bachelor programme spanning about 3 years (6 academic levels), requiring 72 credit hours across 29 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 5 18 credits
| Code | Course | Credits |
|---|---|---|
| MRKT120 | Consumer Behavior | 3 |
| MRKT210 | Marketing Channels | 3 |
| MRKT140 | Selling and Sales Management | 3 |
| MRKT150 | Product and Brand Management | 3 |
| MGMT207 | Organizational Behavior | 3 |
| Specialization Elective Elective | 3 |
Level 6 18 credits
| Code | Course | Credits |
|---|---|---|
| ACCT221 | Introduction to Managerial Accounting | 3 |
| MRKT220 | Advertising Management | 3 |
| MRKT230 | Marketing Communications | 3 |
| Specialization Elective Elective | 3 | |
| MGMT270 | Supply Chain Management | 3 |
| MRKT410 | Services Marketing | 3 |
Summer Semester 3 credits
| Code | Course | Credits |
|---|---|---|
| MRKT390 | Field Training | 3 |
Level 7 15 credits
| Code | Course | Credits |
|---|---|---|
| MRKT310 | Retail Establishments Management | 3 |
| MGMT271 | Strategic Management | 3 |
| MRKT130 | Marketing Research | 3 |
| MGMT211 | Human Resource Management | 3 |
| Specialization Elective Elective | 3 |
Level 8 18 credits
| Code | Course | Credits |
|---|---|---|
| MRKT330 | Electronic Marketing | 3 |
| MRKT420 | International Marketing | 3 |
| MRKT430 | Strategic Marketing | 3 |
| MRKT320 | Graduation Project | 3 |
| Specialization Elective Elective | 3 | |
| Specialization Elective Elective | 3 |
Elective Courses 15 credits
| Code | Course | Credits |
|---|---|---|
| MRKT270 | Direct Marketing Elective | 3 |
| MRKT250 | Pricing Strategies Elective | 3 |
| MRKT350 | Customer Relationship Management Elective | 3 |
| MRKT380 | Tourism Marketing Elective | 3 |
| MRKT499 | Special Topics in Marketing Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
Calculate your GPA for this major
Frequently asked questions about Marketing
How many credit hours is Marketing at Imam Abdulrahman Bin Faisal University?
Marketing at Imam Abdulrahman Bin Faisal University requires completing 72 credit hours to graduate, spread across 29 courses.
How many years is Marketing at Imam Abdulrahman Bin Faisal University?
The study plan for Marketing spans about 3 years (6 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Imam Abdulrahman Bin Faisal University awards a Bachelor's degree after completing 72 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.