Marketing — study plan
- Credit hours
- 139
- Levels
- 9
- Courses
- 55
- Degree
- bachelor
The Marketing study plan at University of Jeddah is an accredited bachelor programme spanning about 5 years (9 academic levels), requiring 139 credit hours across 55 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 17 credits
| Code | Course | Credits |
|---|---|---|
| BUAC 111 | Financial Accounting I | 3 |
| BUBA 111 | Principles Of Bus & Management | 3 |
| BUIS 111 | Principles Of MIS | 3 |
| CECS 100 | Computer Digital skills | 3 |
| ELPR 130 | English Language Skills 3 | 2 |
| SCMT 110 | Principles of Bus Math | 3 |
Level 2 16 credits
| Code | Course | Credits |
|---|---|---|
| BUFE 121 | Principles Of Microeco | 3 |
| BUMK 121 | Principles Of Marketing | 3 |
| BUSC 121 | Operations Management | 3 |
| ELPR 140 | English Language Skills 4 | 2 |
| SCST 121 | Statistics For Bus | 3 |
| SEPS 110 | UN. Life Skills &Labor Market | 2 |
Level 3 17 credits
| Code | Course | Credits |
|---|---|---|
| BUBA 213 | Business Communication | 3 |
| BUFE 211 | Principles of Financial Management | 3 |
| BUMK 211 | Consumer Behavior | 3 |
| BUMK 212 | Distribution Management | 3 |
| BUMK 213 | Service Marketing | 3 |
| ISLM 100 | ISLAMIC CULTURE-1 | 2 |
Level 4 18 credits
| Code | Course | Credits |
|---|---|---|
| BUBA 100 | Entrepreneurship & innovation | 2 |
| BUHR 221 | Legal Env. of Bus | 3 |
| BUMK 221 | Product Management | 3 |
| BUMK 222 | Marketing Communications | 3 |
| BUMK 223 | Pricing Management | 3 |
| CLAL 100 | Language Skills -1 | 2 |
| ELPR 220 | English Academic Writing | 2 |
Level 5 15 credits
| Code | Course | Credits |
|---|---|---|
| BUAC 413 | محاسبةإدارية واتخاذ القرارات | 3 |
| BUIS 313 | لغة البرمجة للأعمال | 3 |
| BUMK 311 | التسويق الريادي | 3 |
| BUSC 100 | Intro to Logistics Management | 2 |
| CEAI 300 | Introduction to Artificial Intelligence | 2 |
| ISLM 200 | Islamic Culture -2 | 2 |
Level 6 15 credits
| Code | Course | Credits |
|---|---|---|
| BUFE 323 | مبادئ الاقتصاد الكلي | 3 |
| BUMK 321 | الإعلان والترويج | 3 |
| BUMK 322 | بحوث التسويق | 3 |
| BUMK 323 | التسويق الرقمي | 3 |
| BUMK 324 | أساليب كمية في التسويق | 3 |
| BUMK 392 | الممارسة المهنية -1 | 0 |
| BUMK 393 | الممارسة المهنية -2 | 0 |
Level 7 10 credits
| Code | Course | Credits |
|---|---|---|
| BUMK 411 | التسويق العالمي | 3 |
| BUMK 412 | التسويق بين مؤسسات الأعمال | 3 |
| BUMK 495 | مشروع تخرج -1 | 2 |
| ISLM 300 | ثقافة اسلامية 3 | 2 |
Level 8 15 credits
| Code | Course | Credits |
|---|---|---|
| BUMK 413 | إدارة المبيعات | 3 |
| BUMK 421 | إدارة العلامة التجارية | 3 |
| BUMK 422 | التسويق الاستراتيجي | 3 |
| BUMK 423 | تحليلات التسويق | 3 |
| BUMK 496 | مشروع تخرج -2 | 3 |
Level 9 (electives — choose 13 cr) 24 credits
| Code | Course | Credits |
|---|---|---|
| BUMK 330 | التسويق الاجتماعي | 3 |
| BUMK 331 | تسويق الضيافة | 3 |
| BUMK 332 | مواضيع خاصة في التسويق | 3 |
| BUMK 333 | التسويق العقاري | 3 |
| BUMK 334 | التسويق عبر وسائل التواصل الاج | 3 |
| BUMK 430 | تسويق الأزياء | 3 |
| BUMK 431 | تسويق سياحي | 3 |
| BUMK 432 | إدارة خدمة العملاء | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Marketing
How many credit hours is Marketing at University of Jeddah?
Marketing at University of Jeddah requires completing 139 credit hours to graduate, spread across 55 courses.
How many years is Marketing at University of Jeddah?
The study plan for Marketing spans about 5 years (9 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at University of Jeddah awards a Bachelor's degree after completing 139 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.