Marketing — study plan
- Credit hours
- 122
- Levels
- 8
- Courses
- 43
- Degree
- bachelor
The Marketing study plan at Umm Al-Qura University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 122 credit hours across 43 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 17 credits
| Code | Course | Credits |
|---|---|---|
| QR1101 | Tajweed of the Holy Quran | 2 |
| IND1101 | Design Thinking | 2 |
| ELIN1301 | English Language (1) | 3 |
| BUS1101 | Principles of Management | 3 |
| BUS1102 | Business Terminology | 4 |
| MTH1103 | Business Mathematics | 3 |
Level 2 18 credits
| Code | Course | Credits |
|---|---|---|
| QR2102 | Quran Memorization 1 | 2 |
| CUR1101 | University Skills | 0 |
| ELIN1302 | English Language (2) | 3 |
| MTH1104 | Business Statistics | 3 |
| SE1106 | Computer Applications in Business | 4 |
| MA1101 | Principles of Marketing | 3 |
| BUS1105 | Business Communications | 3 |
Level 3 16 credits
| Code | Course | Credits |
|---|---|---|
| QR2103 | Quran Memorization 2 | 2 |
| AI2001 | Introduction to Artificial Intelligence | 2 |
| ECO1122 | Microeconomics | 3 |
| ACCT1111 | Financial Accounting | 3 |
| MA2102 | Consumer Behavior | 3 |
| MA2103 | Marketing Channels | 3 |
Level 4 16 credits
| Code | Course | Credits |
|---|---|---|
| QR3104 | Quran Completion | 2 |
| ICC1201 | Values and Ethics | 2 |
| FIN1102 | Financial Management | 3 |
| ECO2222 | Macroeconomics | 3 |
| ACCT4212 | Managerial Accounting | 3 |
| MA2104 | Sales Management | 3 |
Level 5 15 credits
| Code | Course | Credits |
|---|---|---|
| MA3106 | Customer Service | 3 |
| MA3105 | Digital Marketing | 3 |
| MA3107 | Marketing Analytics | 3 |
| BUS3110 | Operations Management | 3 |
| LAW2109 | Legal Environment of Business | 3 |
Level 6 6 credits
| Code | Course | Credits |
|---|---|---|
| MA3108 | Cooperative Training | 6 |
Level 7 17 credits
| Code | Course | Credits |
|---|---|---|
| ICC4202 | Family in Islam | 2 |
| BUS2301 | Management Information Systems | 3 |
| MA4109 | Marketing Research | 3 |
| MA4110 | International Marketing | 3 |
| MA4111 | Integrated Marketing Communications | 3 |
| MA4112 | Services Marketing | 3 |
Level 8 17 credits
| Code | Course | Credits |
|---|---|---|
| BUS1099 | Professional Development Skills | 2 |
| MA4113 | Strategic Marketing | 3 |
| MA4114 | Product and Brand Management | 3 |
| MA4115 | Industrial Marketing | 3 |
| MA4116 | Customer Relationship Management | 3 |
| MA4117 | Graduation Project | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing
How many credit hours is Marketing at Umm Al-Qura University?
Marketing at Umm Al-Qura University requires completing 122 credit hours to graduate, spread across 43 courses.
How many years is Marketing at Umm Al-Qura University?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Umm Al-Qura University awards a Bachelor's degree after completing 122 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.