Marketing — study plan
- Credit hours
- 124
- Levels
- 10
- Courses
- 67
- Degree
- bachelor
The Marketing study plan at Taif University is an accredited bachelor programme spanning about 5 years (10 academic levels), requiring 124 credit hours across 67 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 14 credits
| Code | Course | Credits |
|---|---|---|
| 601201-3 | Principles of Management | 3 |
| 605201-3 | Principles of Microeconomics | 3 |
| 605206-3 | Business Mathematics | 3 |
| 104999-3 | English Language Skills | 3 |
| 20041302-2 | Islamic Culture (Faith and Sharia) | 2 |
Level 2 17 credits
| Code | Course | Credits |
|---|---|---|
| 602201-3 | Principles of Marketing | 3 |
| 603205-3 | Computer Applications in Business | 3 |
| 605202-3 | Principles of Macroeconomics | 3 |
| 606203-3 | Principles of Accounting (1) | 3 |
| 6601121-3 | Communication Skills and Work Ethics | 3 |
| 20041303-2 | Islamic Culture (Sunnah in Islam) | 2 |
Level 3 14 credits
| Code | Course | Credits |
|---|---|---|
| 603355-3 | Principles of Management Information Systems | 3 |
| 605204-3 | Business Statistics | 3 |
| 606204-3 | Principles of Accounting (2) | 3 |
| 6601211-3 | Operations Management | 3 |
| 2004313-2 | Islamic Culture (The Social System in Islam) | 2 |
Level 4 15 credits
| Code | Course | Credits |
|---|---|---|
| 20032310-3 | Legal Environment of Business | 3 |
| 601431-3 | Strategic Management | 3 |
| 6603241-3 | Business Technology Applications | 3 |
| 6605211-3 | Principles of Financial Management | 3 |
| 6605242-3 | Applied Statistics in Business | 3 |
Level 5 12 credits
| Code | Course | Credits |
|---|---|---|
| 602413-3 | Consumer Behaviour | 3 |
| 602420-3 | Integrated Marketing Communication | 3 |
| 6602354-3 | E-Commerce | 3 |
| 66024211-3 | Brand Management | 3 |
Level 6 9 credits
| Code | Course | Credits |
|---|---|---|
| 602324-3 | Marketing Research | 3 |
| 602425-3 | Distribution Channels Management | 3 |
| 602426-3 | Sales Management | 3 |
Level 7 15 credits
| Code | Course | Credits |
|---|---|---|
| 602313-3 | Strategic Marketing | 3 |
| 602314-3 | International Marketing | 3 |
| 602315-3 | Marketing of Services | 3 |
| 6602411-3 | Digital Marketing | 3 |
| 6602412-3 | Industrial Marketing | 3 |
Level 8 6 credits
| Code | Course | Credits |
|---|---|---|
| 6602441-6 | Field Training | 6 |
Department Electives 27 credits
| Code | Course | Credits |
|---|---|---|
| 66013101-3 | Human Resource Management Elective | 3 |
| 66014101-3 | Total Quality Management Elective | 3 |
| 66014106-3 | Management of International Business Elective | 3 |
| 66033105-3 | E-Business Administration Elective | 3 |
| 602424-3 | Advertising Elective | 3 |
| 602429-3 | Pricing Elective | 3 |
| 66024210-3 | Marketing Management Elective | 3 |
| 6602481-3 | Tourism Marketing Elective | 3 |
| 6602605-3 | Sports Marketing Elective | 3 |
University Electives 49 credits
| Code | Course | Credits |
|---|---|---|
| 105125-2 | History of the Kingdom of Saudi Arabia Elective | 2 |
| 2001114-2 | Features of the Prophetic Biography Elective | 2 |
| 20031301-2 | Basics of Law Elective | 2 |
| 2003215-2 | Human Rights Elective | 2 |
| 3051123-2 | Volunteer Work and Community Responsibility Elective | 2 |
| 6601301-2 | Introduction to Administration Elective | 2 |
| 6601401-2 | Leadership Skills Elective | 2 |
| 6602302-2 | Innovation and Entrepreneurship Elective | 2 |
| 6602322-2 | E-Commerce Elective | 2 |
| 6605320-2 | Financial Awareness and Saving Elective | 2 |
| 1031101-2 | Arabic Language Skills Elective | 2 |
| 1081113-2 | Promoting Mental Health Elective | 2 |
| 2011116-2 | Environmental Culture Elective | 2 |
| 2021110-2 | Statistical Skills Elective | 2 |
| 2061114-2 | Food Culture Elective | 2 |
| 3051111-2 | Academic Writing Skills Elective | 2 |
| 3171101-2 | University Skills Elective | 2 |
| 3191117-2 | Fitness and Sports Culture Elective | 2 |
| 3731115-2 | Health Culture Elective | 2 |
| 1061120-2 | Digital Content Creation Elective | 2 |
| 44041122-2 | Design and Graphics Elective | 2 |
| 5011119-2 | Artificial Intelligence Applications Elective | 2 |
| 501121-3 | Introduction to Computer Programming Elective | 3 |
| 5021118-2 | Computer and IT Skills Elective | 2 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing
How many credit hours is Marketing at Taif University?
Marketing at Taif University requires completing 124 credit hours to graduate, spread across 67 courses.
How many years is Marketing at Taif University?
The study plan for Marketing spans about 5 years (10 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Taif University awards a Bachelor's degree after completing 124 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.