Marketing — study plan
- Credit hours
- 131
- Levels
- 8
- Courses
- 46
- Degree
- bachelor
The Marketing study plan at University of Tabuk is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 131 credit hours across 46 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 16 credits
| Code | Course | Credits |
|---|---|---|
| ELS1101 | English (1) | 3 |
| EDUF1101 | Critical Thinking Skills and Modern Applications | 3 |
| ARAB1101 | Arabic Language Skills | 2 |
| STAT1101 | Introduction to Statistics | 3 |
| MGT1101 | Principles of Management | 2 |
| LAW1203 | Commercial Law | 3 |
Level 2 19 credits
| Code | Course | Credits |
|---|---|---|
| ELS1102 | English (2) | 3 |
| ISLS1101 | Islamic Culture: Authenticity and Modernity | 2 |
| CSC1101 | Introduction to Computing | 3 |
| MATH1101 | Introduction to Mathematics | 3 |
| MIS1101 | Management Information Systems | 3 |
| CID1101 | Communication Skills | 2 |
| ACCT1101 | Principles of Accounting (1) | 3 |
Level 3 17 credits
| Code | Course | Credits |
|---|---|---|
| ACCT1201 | Principles of Accounting (2) | 3 |
| FIN1202 | Principles of Microeconomics | 3 |
| MKT1201 | Principles of Marketing | 3 |
| ISLS1102 | Ethics and Civilizational Values in Islam | 2 |
| FIN1201 | Principles of Financial Management | 3 |
| ARAB1251 | Academic Writing | 3 |
Level 4 17 credits
| Code | Course | Credits |
|---|---|---|
| FIN1205 | Principles of Macroeconomics | 3 |
| MKT1202 | Consumer Behavior | 3 |
| MKT1203 | Sales Management and Personal Selling | 3 |
| MKT1204 | Marketing Ethics and Social Responsibility | 3 |
| CSC1251 | Introduction to Artificial Intelligence Applications | 3 |
| ELIC1251 | Contemporary Cultural Issues | 2 |
Level 5 18 credits
| Code | Course | Credits |
|---|---|---|
| MKT1301 | Services Marketing | 3 |
| MKT1302 | Strategic Marketing | 3 |
| MKT1303 | Product Management | 3 |
| MKT1304 | Pricing Fundamentals | 3 |
| MKT-ELEC1 | Program Elective (1) | 3 |
| CE-ELEC1 | College Elective | 3 |
Level 6 17 credits
| Code | Course | Credits |
|---|---|---|
| MKT1305 | Marketing Management | 3 |
| MKT1306 | Tourism Marketing | 3 |
| MKT1307 | Integrated Marketing Communications | 3 |
| MKT1308 | Electronic Marketing | 3 |
| MKT1309 | Marketing Computer Applications | 3 |
| EDUF1251 | Introduction to Scientific Research | 2 |
Level 7 18 credits
| Code | Course | Credits |
|---|---|---|
| MKT1401 | International Marketing | 3 |
| MKT1402 | Distribution Channels and Marketing Establishments Management | 3 |
| MKT1403 | Entrepreneurial Marketing | 3 |
| MKT1404 | Marketing Research | 3 |
| MKT1405 | Direct Marketing | 3 |
| MKT1498 | Project | 3 |
Level 8 9 credits
| Code | Course | Credits |
|---|---|---|
| MKT1406 | Contemporary Marketing Issues | 3 |
| MKT1495 | Field Training | 3 |
| MKT-ELEC2 | Program Elective (2) | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Marketing
How many credit hours is Marketing at University of Tabuk?
Marketing at University of Tabuk requires completing 131 credit hours to graduate, spread across 46 courses.
How many years is Marketing at University of Tabuk?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at University of Tabuk awards a Bachelor's degree after completing 131 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.