Master of Digital Marketing — study plan
- Credit hours
- 48
- Levels
- 5
- Courses
- 24
- Degree
- master
The Master of Digital Marketing study plan at University of Tabuk is an accredited master programme spanning about 3 years (5 academic levels), requiring 48 credit hours across 24 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT711 | Fundamentals of Digital Marketing | 3 |
| MKT712 | Marketing Information Systems | 3 |
| ECON713 | Digital Economics | 3 |
| MGT714 | International Project Management | 3 |
Level 2 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT721 | Digital Marketing Strategies | 3 |
| MKT722 | Digital Marketing Communications | 3 |
| MKT723 | Digital Consumer Behavior | 3 |
| MKT724 | Digital Brand Management | 3 |
Level 3 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT731 | Digital Marketing Analytics | 3 |
| MKT732 | E-Marketing and Social Media Management | 3 |
| MKT733 | Scientific Research Methods | 3 |
| MGT736 | Entrepreneurship in the Digital Sector | 3 |
Level 4 6 credits
| Code | Course | Credits |
|---|---|---|
| MKT743 | International E-Services Marketing | 3 |
| MKT745 | Research Project | 3 |
Elective Courses 30 credits
| Code | Course | Credits |
|---|---|---|
| MKT725 | Online Retailing | 3 |
| MKT726 | Business-to-Business E-Marketing | 3 |
| MKT727 | Multichannel Marketing Management | 3 |
| MKT734 | Digital Content Creation | 3 |
| MKT735 | Digital Advertising | 3 |
| MGT737 | Leadership for Change and Innovation | 3 |
| ECON738 | Business Economics | 3 |
| MGT741 | Innovation and Digital Transformation Management | 3 |
| MGT742 | Strategic Analysis Management | 3 |
| MKT744 | Search Engine Marketing | 3 |
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Frequently asked questions about Master of Digital Marketing
How many credit hours is Master of Digital Marketing at University of Tabuk?
Master of Digital Marketing at University of Tabuk requires completing 48 credit hours to graduate, spread across 24 courses.
How many years is Master of Digital Marketing at University of Tabuk?
The study plan for Master of Digital Marketing spans about 3 years (5 levels/semesters) under the approved plan.
What degree does Master of Digital Marketing award?
Master of Digital Marketing at University of Tabuk awards a Master's degree after completing 48 credit hours.
Is Master of Digital Marketing offered at other universities?
Yes, Master of Digital Marketing is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.