Marketing — study plan
University of Business and Technology College of Business Administration (CBA)
- Credit hours
- 118
- Levels
- 8
- Courses
- 39
- Degree
- bachelor
The Marketing study plan at University of Business and Technology is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 118 credit hours across 39 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Preparatory (Fall) 3 credits
| Code | Course | Credits |
|---|---|---|
| MATH099 | Pre-Calculus | 3 |
Freshman (Fall) 21 credits
| Code | Course | Credits |
|---|---|---|
| STAT121 | Introduction to Statistics | 3 |
| SOC 140 | Communication Skills | 3 |
| MKT 120 | Marketing Principles | 3 |
| HRM 120 | Human Resource Management | 3 |
| ENG 102 | English for Specific Purposes | 3 |
| BAIS101 | Introduction to Information Systems | 3 |
| ACCT102 | Principles of Accounting 2 | 3 |
Sophomore (Spring) 17 credits
| Code | Course | Credits |
|---|---|---|
| SCM 230 | Operations Management | 3 |
| ARAB201 | Arabic Language 2 | 2 |
| BUS 230 | Business Communication | 3 |
| BUS 231 | Quantitative Business Analysis | 3 |
| ECON101 | Microeconomics | 3 |
| FIN 230 | Financial Management | 3 |
Sophomore (Fall) 17 credits
| Code | Course | Credits |
|---|---|---|
| BUS 240 | Organizational Behavior | 3 |
| BUS 241 | Business Law | 3 |
| ISLS201 | Islamic 2 | 2 |
| MKT 240 | Marketing Management | 3 |
| MKT 241 | Consumer Behavior | 3 |
| ECON201 | Macroeconomics | 3 |
Junior (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| BUS 350 | International Business | 3 |
| ELCTMK1 | Major Elective 1 Elective | 3 |
| MKT 350 | Marketing Research | 3 |
| MKT 351 | Integrated Marketing Communication | 3 |
| BUS 351 | Entrepreneurship | 3 |
| ELCTG1 | College Elective Requirement Elective | 3 |
Junior (Fall) 18 credits
| Code | Course | Credits |
|---|---|---|
| ELCTG2 | College Elective Requirement Elective | 3 |
| ELCTMK2 | Major Elective 2 Elective | 3 |
| ISLS301 | Islamic Culture 3 (Business Ethics) | 3 |
| MKT 360 | Sales Management | 3 |
| MKT 361 | Marketing Channels | 3 |
| MKT 362 | Digital Marketing | 3 |
Senior (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| BUS 471 | Strategic Management | 3 |
| ELCTMK3 | Major Elective 3 Elective | 3 |
| MKT 471 | Brand Management | 3 |
| BUS 470 | Research Methods | 3 |
| MKT 475 | Strategic Marketing | 3 |
| MKT 472 | Retail Management | 3 |
Senior (Fall) 6 credits
| Code | Course | Credits |
|---|---|---|
| MKT 480 | COOP-Training | 6 |
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
Calculate your GPA for this major
Frequently asked questions about Marketing
How many credit hours is Marketing at University of Business and Technology?
Marketing at University of Business and Technology requires completing 118 credit hours to graduate, spread across 39 courses.
How many years is Marketing at University of Business and Technology?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at University of Business and Technology awards a Bachelor's degree after completing 118 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.