Master of Science (M.Sc.) in Marketing — study plan
University of Business and Technology College of Business Administration (CBA)
- Credit hours
- 36
- Levels
- 4
- Courses
- 12
- Degree
- master
The Master of Science (M.Sc.) in Marketing study plan at University of Business and Technology is an accredited master programme spanning about 2 years (4 academic levels), requiring 36 credit hours across 12 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Semester 1 9 credits
| Code | Course | Credits |
|---|---|---|
| MMGT 511 | Advanced Quantitative Business Analysis | 3 |
| MMKT 512 | Marketing Management | 3 |
| MMKT 513 | Consumer Behavior | 3 |
Semester 2 9 credits
| Code | Course | Credits |
|---|---|---|
| MMKT 521 | Marketing Research | 3 |
| MMKT 522 | Integrated Marketing Communication Strategies | 3 |
| MMKT 523 | Channels and Retail Management | 3 |
Semester 3 9 credits
| Code | Course | Credits |
|---|---|---|
| MMKT 531 | Digital and Social Media Marketing Strategies | 3 |
| MMKT 532 | Brand Management | 3 |
| MMKT 533 | Marketing Analytics | 3 |
Semester 4 9 credits
| Code | Course | Credits |
|---|---|---|
| MMKT 541 | Strategic Marketing Management | 3 |
| MMKT 542 | Marketing Management Project | 3 |
| MMKT 543 | Managing E-commerce | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
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Frequently asked questions about Master of Science (M.Sc.) in Marketing
How many credit hours is Master of Science (M.Sc.) in Marketing at University of Business and Technology?
Master of Science (M.Sc.) in Marketing at University of Business and Technology requires completing 36 credit hours to graduate, spread across 12 courses.
How many years is Master of Science (M.Sc.) in Marketing at University of Business and Technology?
The study plan for Master of Science (M.Sc.) in Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Master of Science (M.Sc.) in Marketing award?
Master of Science (M.Sc.) in Marketing at University of Business and Technology awards a Master's degree after completing 36 credit hours.