Marketing — study plan
- Credit hours
- 120
- Levels
- 4
- Courses
- 40
- Degree
- bachelor
A detailed plan for this major has not been published yet. Check the university's official link for the approved plan.
Year 1 30 credits
| Code | Course | Credits |
|---|---|---|
| MGMT101 | Principles of Management | 3 |
| ECON101 | Principles of Microeconomics | 3 |
| ACCT101 | Financial Accounting | 3 |
| MATH101 | Business Mathematics | 3 |
| ENGL101 | English for Business I | 3 |
| MIS101 | Introduction to Information Systems | 3 |
| MKTG101 | Principles of Marketing | 3 |
| COMM101 | Business Communication | 3 |
| ARAB101 | Arabic Language | 3 |
| ISLM101 | Islamic Culture | 3 |
Year 2 30 credits
| Code | Course | Credits |
|---|---|---|
| ECON201 | Principles of Macroeconomics | 3 |
| ACCT201 | Managerial Accounting | 3 |
| STAT201 | Business Statistics | 3 |
| MKTG201 | Consumer Behavior | 3 |
| FINA201 | Principles of Finance | 3 |
| MKTG202 | Marketing Research | 3 |
| HRM201 | Human Resource Management | 3 |
| MKTG203 | Integrated Marketing Communications | 3 |
| MKTG204 | Services Marketing | 3 |
| ENTR201 | Entrepreneurship & Innovation | 3 |
Year 3 30 credits
| Code | Course | Credits |
|---|---|---|
| MKTG301 | Brand Management | 3 |
| MKTG302 | Digital Marketing | 3 |
| MKTG303 | Sales Management | 3 |
| MKTG304 | Product & Pricing Strategy | 3 |
| MKTG305 | Retail Management | 3 |
| MKTG306 | Marketing Analytics | 3 |
| MKTG307 | International Marketing | 3 |
| RES301 | Business Research Methods | 3 |
| MKTG308 | Social Media Marketing | 3 |
| MKTG309 | Marketing Law & Ethics | 3 |
Year 4 30 credits
| Code | Course | Credits |
|---|---|---|
| MKTG401 | Strategic Marketing | 3 |
| MKTG402 | Customer Relationship Management | 3 |
| MKTG403 | Advertising & Creativity | 3 |
| MKTG404 | Public Relations | 3 |
| MKTE1 | Marketing Elective Elective | 3 |
| MKTE2 | Marketing Elective Elective | 3 |
| MKTG405 | Green & Sustainable Marketing | 3 |
| INT401 | Internship | 3 |
| GRAD401 | Graduation Project I | 3 |
| GRAD402 | Graduation Project II | 3 |
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month