Master of Science in Digital Marketing — study plan
- Credit hours
- 36
- Levels
- 5
- Courses
- 14
- Degree
- master
The Master of Science in Digital Marketing study plan at Lusail University is an accredited master programme spanning about 3 years (5 academic levels), requiring 36 credit hours across 14 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Semester 1 9 credits
| Code | Course | Credits |
|---|---|---|
| DMRK 601 | Scientific Research Methods | 3 |
| DMRK 602 | Advanced Marketing Management | 3 |
| DMRK 603 | Advanced Brand Management | 3 |
Year 1 - Semester 2 6 credits
| Code | Course | Credits |
|---|---|---|
| DMRK 605 | Digital Marketing Strategy | 3 |
| DMRK 606 | Advanced Marketing Communications | 3 |
Year 2 - Semester 1 3 credits
| Code | Course | Credits |
|---|---|---|
| DMRK 608 | Social Media Marketing | 3 |
Year 2 - Semester 2 9 credits
| Code | Course | Credits |
|---|---|---|
| DMRK 610 | Digital Services Marketing | 3 |
| DMRK 699 | Master's Thesis | 6 |
Elective Courses (choose 3) 18 credits
| Code | Course | Credits |
|---|---|---|
| DMRK 607 | Digital Advertising Elective | 3 |
| DMRK 611 | Electronic Customer Relationship Management Elective | 3 |
| DMRK 609 | Digital Consumer Behavior Elective | 3 |
| DMRK 612 | Search Engine Marketing Elective | 3 |
| DMRK 613 | Digital Customer Experience Elective | 3 |
| DMRK 614 | Digital and Social Media Analytics Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Master of Science in Digital Marketing
How many credit hours is Master of Science in Digital Marketing at Lusail University?
Master of Science in Digital Marketing at Lusail University requires completing 36 credit hours to graduate, spread across 14 courses.
How many years is Master of Science in Digital Marketing at Lusail University?
The study plan for Master of Science in Digital Marketing spans about 3 years (5 levels/semesters) under the approved plan.
What degree does Master of Science in Digital Marketing award?
Master of Science in Digital Marketing at Lusail University awards a Master's degree after completing 36 credit hours.
Is Master of Science in Digital Marketing offered at other universities?
Yes, Master of Science in Digital Marketing is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.