Marketing — study plan
Northern Border University College of Business Administration
- Credit hours
- 121
- Levels
- 8
- Courses
- 42
- Degree
- bachelor
The Marketing study plan at Northern Border University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 121 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 15 credits
| Code | Course | Credits |
|---|---|---|
| 1501101 | Principles of Accounting | 3 |
| 1504101 | Principles of Finance | 3 |
| 1505101 | Principles of Law | 3 |
| 1506101 | Human Resource Management | 3 |
| 1507101 | Principles of Business Administration | 3 |
Level 2 16 credits
| Code | Course | Credits |
|---|---|---|
| 1502101 | Management Information Systems | 3 |
| 1503101 | Principles of Marketing | 3 |
| 1509101 | Principles of Microeconomics | 3 |
| 1510110 | Descriptive Statistics | 3 |
| 1601101 | Islamic Culture 1 | 2 |
| 1602101 | Arabic Language 1 | 2 |
Level 3 14 credits
| Code | Course | Credits |
|---|---|---|
| 1503211 | Consumer Behavior | 3 |
| 1503212 | Marketing Research | 3 |
| 1509202 | Principles of Macroeconomics | 3 |
| 1503213/1507211 | Specialization Elective 1 (Marketing Management / Entrepreneurship) | 3 |
| 1601201 | Islamic Culture 2 | 2 |
Level 4 15 credits
| Code | Course | Credits |
|---|---|---|
| 1503221 | Sales Management | 3 |
| 1503222 | Marketing Communications | 3 |
| 1510211 | Managerial Statistics | 3 |
| 1510252 | Managerial Mathematics | 3 |
| 1501102/1505270/1506205/1507212 | Specialization Elective 2 (Accounting 2 / Commercial Law / HR Planning & Development / Purchasing & Warehouse Management) | 3 |
Level 5 15 credits
| Code | Course | Credits |
|---|---|---|
| 1503331 | Distribution Channels | 3 |
| 1503332 | International Marketing | 3 |
| 1507201 | Organizational Functions | 3 |
| 1601-ELEC1 | University Elective 1 | 3 |
| 1502334/1509303 | Specialization Elective 3 (E-Commerce / Money & Banking) | 3 |
Level 6 17 credits
| Code | Course | Credits |
|---|---|---|
| 1503344 | Tourism Marketing | 3 |
| 1507311 | Quality Management | 3 |
| 1503334/1506306/1507332 | Specialization Elective 4 (Commercial Negotiation Management / Knowledge Management / Crisis Management) | 3 |
| 1601-ELEC2 | University Elective 2 | 2 |
| 1503351 | Services Marketing | 3 |
| 1503492 | Field Training | 3 |
Level 7 15 credits
| Code | Course | Credits |
|---|---|---|
| 1503423 | Marketing in English | 3 |
| 1503442 | E-Marketing | 3 |
| 1503443 | Contemporary Topics in Marketing | 3 |
| 1507313 | International Business Management | 3 |
| 1503454/1507401/1507402/1507411/1507412/ | Specialization Elective 5 (Product Development / Research Methods in Management / Managerial Skills / Strategic Management / Small Project Management / Production & Operations Management) | 3 |
Level 8 15 credits
| Code | Course | Credits |
|---|---|---|
| 1503441 | Marketing Strategies | 3 |
| 1503433 | Pricing Policies | 3 |
| 1503452 | Banking Marketing | 3 |
| 1503491 | Graduation Research | 3 |
| FREE | Free Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing
How many credit hours is Marketing at Northern Border University?
Marketing at Northern Border University requires completing 121 credit hours to graduate, spread across 42 courses.
How many years is Marketing at Northern Border University?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Northern Border University awards a Bachelor's degree after completing 121 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.