Bachelor of Science in Marketing — study plan
Imam Abdulrahman Bin Faisal University College of Applied Studies and Community Service
- Credit hours
- 136
- Levels
- 14
- Courses
- 49
- Degree
- bachelor
The Bachelor of Science in Marketing study plan at Imam Abdulrahman Bin Faisal University is an accredited bachelor programme spanning about 7 years (14 academic levels), requiring 136 credit hours across 49 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Semester 1 17 credits
| Code | Course | Credits |
|---|---|---|
| ENGL161 | English Language | 7.5 |
| MATH110 | Principles of Mathematics | 4.5 |
| COMP141 | Computer Skills | 3 |
| ARAB182 | Arabic Language Skills | 2 |
Year 1 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| MGMT101 | Principles of Business Administration | 4.5 |
| MATH120 | Management Mathematics | 4.5 |
| ECON110 | Principles of Microeconomics | 4.5 |
| MGMT205 | Communication Skills | 1.5 |
Year 1 - Semester 3 14 credits
| Code | Course | Credits |
|---|---|---|
| ISLM181 | Creed and Family in Islam | 2 |
| LRSK152 | Learning Skills | 1.5 |
| HTFT151 | Health and Fitness | 1.5 |
| ACCT101 | Principles of Financial Accounting (1) | 4.5 |
| STAT101 | Principles of Statistics | 4.5 |
Year 2 - Semester 1 18 credits
| Code | Course | Credits |
|---|---|---|
| MGMT103 | Work Ethics | 4.5 |
| ACCT102 | Financial Accounting 2 | 4.5 |
| ECON220 | Principles of Macroeconomics | 4.5 |
| MRKT101 | Principles of Marketing | 4.5 |
Year 2 - Semester 2 16 credits
| Code | Course | Credits |
|---|---|---|
| FIN115 | Research Methods | 4.5 |
| LAWP201 | Commercial Law | 4.5 |
| ISLM282 | Islamic Ethics and Values | 2 |
| STAT103 | Management Statistics | 4.5 |
Year 2 - Semester 3 14 credits
| Code | Course | Credits |
|---|---|---|
| HIST281 | History and Civilization of Kingdom of Saudi Arabia | 2 |
| FIN101 | Principles of Financial Management | 4.5 |
| FIN105 | Management Writing Skills | 3 |
| MGMT110 | Management Skills | 4.5 |
Year 3 - Semester 1 14 credits
| Code | Course | Credits |
|---|---|---|
| MRKT120 | Customer Behavior | 4.5 |
| MRKT210 | Marketing Channels | 4.5 |
| MRKT150 | Product Management | 4.5 |
Year 3 - Semester 2 14 credits
| Code | Course | Credits |
|---|---|---|
| ACCT221 | Introduction to Managerial Accounting | 4.5 |
| MRKT220 | Advertising Management | 4.5 |
| MGMT203 | Organizational Behavior | 4.5 |
Year 3 - Semester 3 11 credits
| Code | Course | Credits |
|---|---|---|
| BUS381 | Entrepreneurship | 2 |
| MRKT230 | Marketing Communications | 4.5 |
| MRKT410 | Marketing Services | 4.5 |
Year 3 - Summer 5 credits
| Code | Course | Credits |
|---|---|---|
| MRKT390 | Practical Training | 4.5 |
Year 4 - Semester 1 14 credits
| Code | Course | Credits |
|---|---|---|
| MRKT310 | Retailing Management | 4.5 |
| MGMT271 | Strategic Management | 4.5 |
| MRKT140 | Trading and Sales Management | 4.5 |
Year 4 - Semester 2 14 credits
| Code | Course | Credits |
|---|---|---|
| MRKT330 | Electronic Marketing | 4.5 |
| MRKT420 | Global Marketing | 4.5 |
| MGMT211 | Human Resources Management | 4.5 |
Year 4 - Semester 3 14 credits
| Code | Course | Credits |
|---|---|---|
| MRKT130 | Marketing Research | 4.5 |
| MRKT430 | Strategic Marketing | 4.5 |
| MRKT320 | Graduation Project | 4.5 |
Elective Courses 23 credits
| Code | Course | Credits |
|---|---|---|
| MRKT270 | Direct Marketing | 4.5 |
| MRKT250 | Pricing Strategies | 4.5 |
| MRKT350 | Public Relation Management | 4.5 |
| MRKT380 | Tourism Marketing | 4.5 |
| MRKT499 | Special Topics in Marketing | 4.5 |
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Bachelor of Science in Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Bachelor of Science in Marketing
How many credit hours is Bachelor of Science in Marketing at Imam Abdulrahman Bin Faisal University?
Bachelor of Science in Marketing at Imam Abdulrahman Bin Faisal University requires completing 136 credit hours to graduate, spread across 49 courses.
How many years is Bachelor of Science in Marketing at Imam Abdulrahman Bin Faisal University?
The study plan for Bachelor of Science in Marketing spans about 7 years (14 levels/semesters) under the approved plan.
What degree does Bachelor of Science in Marketing award?
Bachelor of Science in Marketing at Imam Abdulrahman Bin Faisal University awards a Bachelor's degree after completing 136 credit hours.
Is Bachelor of Science in Marketing offered at other universities?
Yes, Bachelor of Science in Marketing is offered at at least 5 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.