Digital Marketing and Electronic Commerce — study plan
Imam Abdulrahman Bin Faisal University College of Applied Studies and Community Service
- Credit hours
- 100
- Levels
- 4
- Courses
- 18
- Degree
- diploma
The Digital Marketing and Electronic Commerce study plan at Imam Abdulrahman Bin Faisal University is an accredited diploma programme spanning about 2 years (4 academic levels), requiring 100 credit hours across 18 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Semester 1 18 credits
| Code | Course | Credits |
|---|---|---|
| ENGL 101 | General English Language 1 | 4 |
| MATH 103 | Mathematics | 2 |
| MRKT 104 | Introduction to Digital Marketing | 3 |
| LAW 105 | E-commerce Law | 3 |
| GRDSG 106 | Fundamentals of Graphic Design for Business | 3 |
| MRKT 107 | Integrated Digital Marketing Communications | 3 |
Year 1 - Semester 2 17 credits
| Code | Course | Credits |
|---|---|---|
| ENGL 102 | General English Language 2 | 4 |
| COMP 108 | Object Oriented Programming | 4 |
| MGMT 109 | Digital Customer Relationship Management | 3 |
| MRKT 110 | Advertising Technology | 3 |
| MRKT 112 | Search Engines based Marketing | 3 |
Year 2 - Semester 1 17 credits
| Code | Course | Credits |
|---|---|---|
| MRKT 201 | Digital Marketing Channels | 3 |
| MRKT 202 | Social Media Marketing | 3 |
| MRKT 203 | Digital Marketing Strategies | 3 |
| MRKT 204 | Digital Branding | 3 |
| MRKT 205 | Web Analytics | 3 |
| MGMT 230 | Innovation Management | 2 |
Year 2 - Semester 2 12 credits
| Code | Course | Credits |
|---|---|---|
| MRKT 222 | Field Training | 12 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Digital Marketing and Electronic Commerce graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Digital Marketing and Electronic Commerce
How many credit hours is Digital Marketing and Electronic Commerce at Imam Abdulrahman Bin Faisal University?
Digital Marketing and Electronic Commerce at Imam Abdulrahman Bin Faisal University requires completing 100 credit hours to graduate, spread across 18 courses.
How many years is Digital Marketing and Electronic Commerce at Imam Abdulrahman Bin Faisal University?
The study plan for Digital Marketing and Electronic Commerce spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Digital Marketing and Electronic Commerce award?
Digital Marketing and Electronic Commerce at Imam Abdulrahman Bin Faisal University awards a Diploma degree after completing 100 credit hours.