Marketing — study plan
- Credit hours
- 123
- Levels
- 4
- Courses
- 43
- Degree
- bachelor
The Marketing study plan at Canadian University Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 123 credit hours across 43 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 30 credits
| Code | Course | Credits |
|---|---|---|
| LNG171 | English I | 3 |
| MTH196 | Mathematics for Business | 3 |
| GED101E | Applications of Computer Software | 3 |
| MGT202 | Principles of Management | 3 |
| ENT141 | Fundamentals of Innovation and Entrepreneurship 1 | 2 |
| ACT112 | Principles of Accounting I | 3 |
| ECO221 | Principles of Microeconomics | 3 |
| LNG172 | English II | 3 |
| QBA241 | Quantitative Business Analysis | 3 |
| GED199E | UAE Society | 3 |
| ENT142 | Fundamentals of Innovation and Entrepreneurship 2 | 1 |
Year 2 30 credits
| Code | Course | Credits |
|---|---|---|
| ACT212 | Principles of Accounting II | 3 |
| ECO222 | Principles of Macroeconomics | 3 |
| MKT201 | Principles of Marketing | 3 |
| QBA341 | Quantitative Approaches to Decision Making | 3 |
| ENT241 | Entrepreneurship 1 | 2 |
| FIN201 | Managerial Finance | 3 |
| MGT210 | Business Report Writing | 3 |
| MGT231 | Legal Environment of Business | 3 |
| MKT208 | Consumer Behavior | 3 |
| GED198E | Islamic Culture | 3 |
| ENT242 | Entrepreneurship 2 | 1 |
Year 3 33 credits
| Code | Course | Credits |
|---|---|---|
| MGT311 | Business Research Methodologies | 3 |
| HRM210 | Human Resource Management | 3 |
| MKT340 | e-Marketing | 3 |
| MKT310 | Advertising and Promotion | 3 |
| INB360 | International Business | 3 |
| ELEC-ST | Science and Technology Elective Elective | 3 |
| MKT320 | Retailing | 3 |
| SWS351 | Management Information Systems | 3 |
| MGT320 | Organizational Behavior | 3 |
| MGT361 | Operations Management | 3 |
| ELEC-MAJ1 | Major Elective 1 Elective | 3 |
Year 4 30 credits
| Code | Course | Credits |
|---|---|---|
| ELEC-CORE1 | Core Elective 1 Elective | 3 |
| ELEC-CORE2 | Core Elective 2 Elective | 3 |
| MKT465 | International Marketing | 3 |
| MKT430 | Marketing Research | 3 |
| ELEC-MAJ2 | Major Elective 2 Elective | 3 |
| MGT470 | Strategic Management | 3 |
| MGT405 | Business Ethics and Social Responsibility | 3 |
| MKT469 | Marketing Management | 3 |
| ELEC-HUM | Humanities Elective Elective | 3 |
| CUD475 | Internship | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
Calculate your GPA for this major
Frequently asked questions about Marketing
How many credit hours is Marketing at Canadian University Dubai?
Marketing at Canadian University Dubai requires completing 123 credit hours to graduate, spread across 43 courses.
How many years is Marketing at Canadian University Dubai?
The study plan for Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Canadian University Dubai awards a Bachelor's degree after completing 123 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.