Marketing — study plan
American University in Dubai School of Business Administration
- Credit hours
- 123
- Levels
- 4
- Courses
- 42
- Degree
- bachelor
The Marketing study plan at American University in Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 123 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 30 credits
| Code | Course | Credits |
|---|---|---|
| SCIE201 | Life Sciences for Today | 3 |
| BUSI101 | Introduction to Business | 3 |
| COMP101 | IT and Innovation in Today's World | 3 |
| ENGL101 | Composition and Rhetoric | 3 |
| MATH200 | Calculus for Business | 3 |
| UNIV100 | The University Experience | 0 |
| ACCG201 | Principles of Financial Accounting | 3 |
| BUSI201 | Business Communications | 3 |
| ENGL102 | Advanced Composition and Research | 3 |
| PSPK101 | Public Speaking in Multicultural Contexts | 3 |
| QUAN201 | Introduction to Business Statistics | 3 |
Year 2 30 credits
| Code | Course | Credits |
|---|---|---|
| ACCG211 | Principles of Managerial Accounting | 3 |
| BUSI211 | Business Ethics | 3 |
| ECON201 | Principles of Microeconomics | 3 |
| QUAN301 | Quantitative Methods for Decision Making | 3 |
| WLDC201 | Cultural Encounters and Historical Transformations | 3 |
| BUSI301 | Business Research | 3 |
| ECON202 | Principles of Macroeconomics | 3 |
| FINA201 | Principles of Finance | 3 |
| MGMT201 | Principles of Management | 3 |
| MKTG201 | Principles of Marketing | 3 |
Year 3 33 credits
| Code | Course | Credits |
|---|---|---|
| MEST280 | The UAE Experience | 3 |
| BUSI311 | Business Law I | 3 |
| BUSI321 | Business in the International Environment | 3 |
| MKTG311 | Sales Management | 3 |
| MKTG321 | Retail Management Elective | 3 |
| ENGL103 | Introduction to Literature | 3 |
| BUSI331 | Management of Information Systems | 3 |
| MKTG361 | Marketing Research | 3 |
| MKTG371 | Digital Marketing Elective | 3 |
| MGMT313 | Operations Management | 3 |
| BUSI481 | Internship | 3 |
Year 4 30 credits
| Code | Course | Credits |
|---|---|---|
| PHIL201 | Introduction to Philosophy/Logic | 3 |
| HUMN398 | The Core Experience | 3 |
| MKTG401 | Consumer Behavior | 3 |
| MKTG421 | International Marketing | 3 |
| MKTG411 | Services Marketing Elective | 3 |
| SOCI201 | Introduction to Sociology Elective | 3 |
| GENELE | General Elective Elective | 3 |
| MKTG471 | Strategic Marketing Management | 3 |
| MGMT499 | Strategic Management (Capstone) | 3 |
| MKTG491 | Special Topics in Marketing Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing
How many credit hours is Marketing at American University in Dubai?
Marketing at American University in Dubai requires completing 123 credit hours to graduate, spread across 42 courses.
How many years is Marketing at American University in Dubai?
The study plan for Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at American University in Dubai awards a Bachelor's degree after completing 123 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.