Advertising and Integrated Marketing Communications (B.B.A.) — study plan
American University in Dubai School of Business Administration
- Credit hours
- 123
- Levels
- 4
- Courses
- 42
- Degree
- bachelor
The Advertising and Integrated Marketing Communications (B.B.A.) study plan at American University in Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 123 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 30 credits
| Code | Course | Credits |
|---|---|---|
| BQ-SCIE | Big Question elective: Science and the Nature of Reality Elective | 3 |
| BUSI101 | Introduction to Business | 3 |
| COMP101 | IT and Innovation in Today's World | 3 |
| ENGL101 | Composition and Rhetoric | 3 |
| MATH200 | Calculus for Business | 3 |
| UNIV100 | The University Experience | 0 |
| ACCG201 | Principles of Financial Accounting | 3 |
| BUSI201 | Business Communications | 3 |
| ENGL102 | Advanced Composition and Research | 3 |
| PSPK101 | Public Speaking in Multicultural Contexts | 3 |
| QUAN201 | Introduction to Business Statistics | 3 |
Year 2 30 credits
| Code | Course | Credits |
|---|---|---|
| ACCG211 | Principles of Managerial Accounting | 3 |
| BUSI211 | Business Ethics | 3 |
| ECON201 | Principles of Microeconomics | 3 |
| QUAN301 | Quantitative Methods for Decision Making | 3 |
| WLDC201/202 | Understanding Culture and Identity elective (WLDC 201 or WLDC 202) Elective | 3 |
| BUSI301 | Business Research | 3 |
| ECON202 | Principles of Macroeconomics | 3 |
| FINA201 | Principles of Finance | 3 |
| MGMT201 | Principles of Management | 3 |
| MKTG201 | Principles of Marketing | 3 |
Year 3 30 credits
| Code | Course | Credits |
|---|---|---|
| AIMC201 | Principles of Advertising and Integrated Marketing Communication (IMC) | 3 |
| BQ-CULT | Big Question elective: Cultures, Traditions and Societies Elective | 3 |
| BUSI311 | Business Law I | 3 |
| BUSI321 | Business in the International Environment | 3 |
| MKTG361 | Marketing Research | 3 |
| AIMC401 | Creative Strategy and Rhetoric | 3 |
| AIMC-ELE | Advertising and IMC Elective Elective | 3 |
| BQ-IMAG | Big Question elective: Imagination, Expression and the Written Word Elective | 3 |
| BUSI331 | Management of Information Systems | 3 |
| MGMT313 | Operations Management | 3 |
Year 4 33 credits
| Code | Course | Credits |
|---|---|---|
| AIMC411 | Media Planning | 3 |
| AIMC421 | Strategic Planning and Measurement for Advertising and IMC | 3 |
| BQ-ETHI | Big Question elective: Ethics, Thought and Consciousness Elective | 3 |
| HUMN398 | The Core Experience | 3 |
| MKTG401 | Consumer Behavior | 3 |
| AIMC481 | Study Internship | 3 |
| AIMC431 | Campaign Development and Evaluation | 3 |
| AIMC-ELE | Advertising and IMC Elective Elective | 3 |
| BQ-ELE | Big Question elective (free category) Elective | 3 |
| GEN-ELE | General Elective Elective | 3 |
| MGMT499 | Strategic Management (Capstone) | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Advertising and Integrated Marketing Communications (B.B.A.)
How many credit hours is Advertising and Integrated Marketing Communications (B.B.A.) at American University in Dubai?
Advertising and Integrated Marketing Communications (B.B.A.) at American University in Dubai requires completing 123 credit hours to graduate, spread across 42 courses.
How many years is Advertising and Integrated Marketing Communications (B.B.A.) at American University in Dubai?
The study plan for Advertising and Integrated Marketing Communications (B.B.A.) spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Advertising and Integrated Marketing Communications (B.B.A.) award?
Advertising and Integrated Marketing Communications (B.B.A.) at American University in Dubai awards a Bachelor's degree after completing 123 credit hours.