Marketing (Digital Marketing) — study plan
Dhofar University College of Commerce and Business Administration
- Credit hours
- 120
- Levels
- 4
- Courses
- 41
- Degree
- bachelor
The Marketing (Digital Marketing) study plan at Dhofar University is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 120 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
University Requirements 12 credits
| Code | Course | Credits |
|---|---|---|
| ENGL101 | Basic Academic English | 3 |
| ENTR200 | Entrepreneurship: Innovation and Creativity | 3 |
| ARAB101 | Academic Writing in Arabic | 3 |
| SOCS102 | Omani Society | 3 |
College / Faculty Core 57 credits
| Code | Course | Credits |
|---|---|---|
| BUSS101 | Principles of Management | 3 |
| BUSS102 | Principles of Financial Accounting | 3 |
| BUSS103 | Principles of Marketing | 3 |
| BUSS104 | Principles of Management Accounting | 3 |
| BUSS105 | Principles of Financial Management | 3 |
| BUSS106 | Business Information Technology | 3 |
| ENGL102B | English for Business I | 3 |
| MATH103B | Mathematics for Business | 3 |
| BUSS201 | Principles of Microeconomics | 3 |
| BUSS203 | Principles of Macroeconomics | 3 |
| BUSS204 | Business Law and Ethics | 3 |
| ENGL203B | English for Business II | 3 |
| BUSS304 | Quantitative Methods for Business | 3 |
| BUSS306 | Strategic Management | 3 |
| BUSS307 | Statistics for Business | 3 |
| ENGL204 | Advanced English for Academic Purposes and Research | 3 |
| BUSS312 | E-Business | 3 |
| BUSS401 | Research Methodology | 3 |
| BUSS403 | Business Environment | 3 |
Major Compulsory 42 credits
| Code | Course | Credits |
|---|---|---|
| MKTG220 | Digital Marketing Channels | 3 |
| MKTG221 | Consumer Behavior | 3 |
| MKTG223 | Service Marketing | 3 |
| MKTG225 | Sales Management | 3 |
| MKTG226 | Retail Management | 3 |
| MKTG227 | E-Commerce and Retail Management | 3 |
| MKTG228 | Internship in Digital Marketing | 0 |
| MKTG229 | Social Media Marketing | 3 |
| MKTG412 | Brand Management | 3 |
| MKTG414 | International Marketing | 3 |
| MKTG415 | Marketing Research | 3 |
| MKTG417 | Search Marketing and SEO | 3 |
| MKTG418 | Final Year Project in Marketing | 3 |
| MKTG419 | Digital Marketing Strategies and Communication | 3 |
| MKTG420 | Influencer Marketing | 3 |
Electives 9 credits
| Code | Course | Credits |
|---|---|---|
| MKTG416 | Special Topics in Marketing | 3 |
| DHF-SL1 | Skills of Life Elective Elective | 3 |
| DHF-MG1 | Major General Elective Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Marketing (Digital Marketing)
How many credit hours is Marketing (Digital Marketing) at Dhofar University?
Marketing (Digital Marketing) at Dhofar University requires completing 120 credit hours to graduate, spread across 41 courses.
How many years is Marketing (Digital Marketing) at Dhofar University?
The study plan for Marketing (Digital Marketing) spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Marketing (Digital Marketing) award?
Marketing (Digital Marketing) at Dhofar University awards a Bachelor's degree after completing 120 credit hours.
Is Marketing (Digital Marketing) offered at other universities?
Yes, Marketing (Digital Marketing) is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.