Marketing — study plan
Al-Baha University Faculty of Business / Administrative Sciences
- Credit hours
- 144
- Levels
- 12
- Courses
- 48
- Degree
- bachelor
The Marketing study plan at Al-Baha University is an accredited bachelor programme spanning about 6 years (12 academic levels), requiring 144 credit hours across 48 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 13 credits
| Code | Course | Credits |
|---|---|---|
| ISLM10003 | Islamic Culture (1) | 2 |
| ISLM10001 | History of the Kingdom of Saudi Arabia | 2 |
| MKT1001 | Principles of Marketing | 3 |
| BUS1001 | Principles of Business Administration | 3 |
| MTH1001 | Mathematics for Business | 3 |
Level 2 14 credits
| Code | Course | Credits |
|---|---|---|
| ISLM10004 | Islamic Culture (2) | 2 |
| DIGI1001 | Fundamentals of Digital Transformation | 3 |
| MKT1002 | Services Marketing | 3 |
| ENGL1001 | English Language | 3 |
| BUS1251 | Organizational Behavior | 3 |
Level 3 15 credits
| Code | Course | Credits |
|---|---|---|
| ISLM10005 | Recitation and Quranic Guidance | 3 |
| ARAB1001 | Language Skills | 3 |
| MIS1001 | Management Information Systems | 3 |
| ACC1001 | Principles of Accounting (1) | 3 |
| MKT1003 | Specialized English in Marketing | 3 |
Level 4 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT1251 | Customer Relationship Management | 3 |
| ECON1251 | Microeconomics | 3 |
| MIS1251 | Statistics for Business | 3 |
| LAW1251 | Commercial Law | 3 |
| ECON1501 | Macroeconomics | 3 |
Level 5 9 credits
| Code | Course | Credits |
|---|---|---|
| ACC1301 | Principles of Accounting (2) | 3 |
| BUS1261 | Business Communication Skills | 3 |
| MKT10502 | Consumer Behavior | 3 |
Level 6 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT1253 | Marketing in the Hospitality and Tourism Sector | 3 |
| MKT1254 | Electronic Marketing | 3 |
| FIN1501 | Financial Management | 3 |
| BUS1520 | Supply Chain Management | 3 |
| MKT1501 | Pricing Strategy | 3 |
Level 7 12 credits
| Code | Course | Credits |
|---|---|---|
| BUS1551 | Human Resource Management | 3 |
| MKT1502 | Promotion Management | 3 |
| MKTELEC1 | Elective Course (1) | 3 |
| BUS10801 | Marketing Research | 3 |
Level 8 12 credits
| Code | Course | Credits |
|---|---|---|
| BUS10602 | Entrepreneurship | 3 |
| MKT10505 | Production and Operations Management | 3 |
| MKTELEC2 | Elective Course (2) | 3 |
| MKT1507 | International Marketing | 3 |
Level 9 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT1508 | Sales Management | 3 |
| MKT1509 | Distribution Channels | 3 |
| BUS1910 | Negotiation Management | 3 |
| MKT1751 | Social Marketing | 3 |
Level 10 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT1752 | Retail Management | 3 |
| MKT1753 | Product and Brand Management | 3 |
| BUS1940 | Feasibility Studies | 3 |
| MKT1754 | Marketing Strategies | 3 |
Level 11 9 credits
| Code | Course | Credits |
|---|---|---|
| MKT1755 | Marketing and Consumer Protection | 3 |
| MKT1756 | Advertising Theory and Applications | 3 |
| BUS1960 | Strategic Management | 3 |
Level 12 6 credits
| Code | Course | Credits |
|---|---|---|
| MKT1757 | Field Training in Marketing | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
Calculate your GPA for this major
Frequently asked questions about Marketing
How many credit hours is Marketing at Al-Baha University?
Marketing at Al-Baha University requires completing 144 credit hours to graduate, spread across 48 courses.
How many years is Marketing at Al-Baha University?
The study plan for Marketing spans about 6 years (12 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Al-Baha University awards a Bachelor's degree after completing 144 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.