Bachelor of Marketing — study plan
- Credit hours
- 120
- Levels
- 8
- Courses
- 38
- Degree
- bachelor
The Bachelor of Marketing study plan at Higher Colleges of Technology is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 120 credit hours across 38 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| LSC 1103 | Professional Written Communication | 3 |
| BUS 1023 | Applied Mathematics for Business | 3 |
| ACC 1003 | Fundamentals of Financial Accounting | 3 |
| ECO 1003 | Microeconomics | 3 |
| MGT 1003 | Principles of Management | 3 |
Year 1 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| LSC 1503 | Professional Spoken Communication | 3 |
| ACC 1103 | Managerial Accounting | 3 |
| MGT 1013 | Managing Organizational Behavior | 3 |
| ECO 1103 | Macroeconomics | 3 |
| MRK 1103 | Principles of Marketing | 3 |
Year 2 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| AES 1003 | Emirati Studies | 3 |
| MRK 2003 | Consumer Behaviour | 3 |
| STS 2003 | Business Statistics | 3 |
| BUS 2403 | Innovation and Entrepreneurship | 3 |
| FIN 2003 | Financial Management | 3 |
Year 2 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| BUS 2503 | AI for Business | 3 |
| MRK 2123 | Digital Marketing Essentials | 3 |
| MRK 2113 | Marketing Communications | 3 |
| MGT 2113 | Ethics and Sustainability in Business | 3 |
| BIS 2103 | Business Information Systems | 3 |
Year 3 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| BUS 3013 | Data Science for Business | 3 |
| MRK 3033 | Branding | 3 |
| MRK 3023 | Marketing of Services | 3 |
| LAW 3103 | Business and Commercial Law | 3 |
| MGT 3013 | Project Management & Business Simulation | 3 |
Year 3 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| BUS 3123 | Business Research Methods | 3 |
| MRK 3133 | Managing Customer Relationships | 3 |
| MRK 3616 | MRK Apprenticeship I | 6 |
| MRK 3123 | Strategic Marketing Management | 3 |
Year 4 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| MRK 4073 | Social Media Marketing | 3 |
| MRK 4063 | Research for Marketing | 3 |
| MRK 4053 | Search Engine Marketing | 3 |
| MRK 4043 | Retail Marketing | 3 |
| MRK 4033 | Digital Tools and Techniques | 3 |
Year 4 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| MRK 4213 | Digital Marketing Capstone Project | 3 |
| MRK 4143 | AI in Marketing | 3 |
| MRK 4716 | MRK Apprenticeship II | 6 |
| MRK 4133 | Marketing Performance Management | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Bachelor of Marketing graduates.
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Frequently asked questions about Bachelor of Marketing
How many credit hours is Bachelor of Marketing at Higher Colleges of Technology?
Bachelor of Marketing at Higher Colleges of Technology requires completing 120 credit hours to graduate, spread across 38 courses.
How many years is Bachelor of Marketing at Higher Colleges of Technology?
The study plan for Bachelor of Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Bachelor of Marketing award?
Bachelor of Marketing at Higher Colleges of Technology awards a Bachelor's degree after completing 120 credit hours.
Is Bachelor of Marketing offered at other universities?
Yes, Bachelor of Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.