Marketing — study plan
Gulf University for Science and Technology (GUST) College of Business Administration
- Credit hours
- 120
- Levels
- 6
- Courses
- 53
- Degree
- bachelor
The Marketing study plan at Gulf University for Science and Technology (GUST) is an accredited bachelor programme spanning about 3 years (6 academic levels), requiring 120 credit hours across 53 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education - Core 21 credits
| Code | Course | Credits |
|---|---|---|
| ENGL 100 | Academic English I | 3 |
| ENGL 110 | English Composition I | 3 |
| ENGL 112 | English Composition II | 3 |
| ENGL 201 | Business Writing | 3 |
| MATH 111 | College Algebra | 3 |
| MIS 118 | Introduction to Computers & Information Systems | 3 |
| AHCD-EL | Arab Heritage & Cultural Diversity Elective Elective | 3 |
General Education - Explore 21 credits
| Code | Course | Credits |
|---|---|---|
| ECON 101 | Principles of Microeconomics | 3 |
| ECON 102 | Principles of Macroeconomics | 3 |
| HFA-EL1 | Humanities & Fine Arts Elective Elective | 3 |
| HFA-EL2 | Humanities & Fine Arts Elective Elective | 3 |
| MATH 121 | Basic Probability & Statistics | 3 |
| MATH 130 | Basic Calculus | 3 |
| LNS-EL | Life & Natural Sciences Elective Elective | 3 |
College Requirements 33 credits
| Code | Course | Credits |
|---|---|---|
| MIS 200 | Information Systems Concepts and Applications | 3 |
| ACCT 201 | Fundamentals of Financial Accounting | 3 |
| MGMT 201 | Introduction to Management | 3 |
| MRKT 201 | Basic Marketing | 3 |
| ACCT 211 | Managerial Accounting | 3 |
| MGMT 241 | Introduction to Business Laws & Ethics | 3 |
| FIN 301 | Financial Management | 3 |
| MGMT 321 | Introduction to Operations Management | 3 |
| ECON 380 | Business Statistics | 3 |
| CBA 440 | Practicum in Business & MIS | 3 |
| MGMT 481 | Strategic Management | 3 |
Major Required Courses 21 credits
| Code | Course | Credits |
|---|---|---|
| MRKT 320 | Services Marketing | 3 |
| MRKT 330 | Consumer Behavior | 3 |
| MRKT 340 | Management of Promotion | 3 |
| MRKT 370 | Marketing Research | 3 |
| MRKT 410 | Internet Marketing | 3 |
| MRKT 460 | International Marketing | 3 |
| MRKT 480 | Quantitative Marketing Methods | 3 |
Major Electives (Choose 5) 54 credits
| Code | Course | Credits |
|---|---|---|
| MGMT 325 | Supply Chain Management & Logistics Elective | 3 |
| MGMT 341 | Industrial and Organizational Psychology Elective | 3 |
| MIS 350 | Knowledge Management Elective | 3 |
| MGMT 351 | Human Resources Management Elective | 3 |
| MRKT 371 | Principles of Digital Marketing Elective | 3 |
| MRKT 372 | Sport & Entertainment Marketing Elective | 3 |
| MGMT 383 | Principles of Entrepreneurship Elective | 3 |
| MRKT 401 | Marketing for Small and Medium Enterprises Elective | 3 |
| MRKT 402 | Retail Marketing Elective | 3 |
| MIS 446 | E-Commerce Elective | 3 |
| MRKT 450 | Sales Management Elective | 3 |
| MRKT 451 | Brand Management Elective | 3 |
| MRKT 462 | Digital Advertising Elective | 3 |
| MRKT 467 | Big Data & Web Analytics Elective | 3 |
| MRKT 491 | Business to Business Marketing Elective | 3 |
| MRKT 495 | Special Topics in Marketing Elective | 3 |
| MRKT 498 | Capstone in Marketing Elective | 3 |
| MRKT 499 | Marketing Internship Elective | 3 |
Free Electives 9 credits
| Code | Course | Credits |
|---|---|---|
| FREE-EL1 | Free Elective Elective | 3 |
| FREE-EL2 | Free Elective Elective | 3 |
| FREE-EL3 | Free Elective Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
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Frequently asked questions about Marketing
How many credit hours is Marketing at Gulf University for Science and Technology (GUST)?
Marketing at Gulf University for Science and Technology (GUST) requires completing 120 credit hours to graduate, spread across 53 courses.
How many years is Marketing at Gulf University for Science and Technology (GUST)?
The study plan for Marketing spans about 3 years (6 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Gulf University for Science and Technology (GUST) awards a Bachelor's degree after completing 120 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.