Marketing — study plan
American University of Kuwait (AUK) College of Business & Economics
- Credit hours
- 120
- Levels
- 3
- Courses
- 33
- Degree
- bachelor
The Marketing study plan at American University of Kuwait (AUK) is an accredited bachelor programme spanning about 2 years (3 academic levels), requiring 120 credit hours across 33 courses of required and elective study. The table below lists the courses and their credit hours for each level.
University Degree Requirements 24 credits
| Code | Course | Credits |
|---|---|---|
| ENGL101 | Approaches to Critical Reading and Writing | 3 |
| ENGL102 | English Composition II | 3 |
| ARAB101 | Arabic Language I | 3 |
| MATH-EL | Quantitative Reasoning / Mathematics Elective Elective | 3 |
| NSCI-EL | Natural Science Distribution Elective Elective | 3 |
| SOSC-EL | Social Science Distribution Elective Elective | 3 |
| HUMN-EL | Humanities Distribution Elective Elective | 3 |
| ARTS-EL | Fine Arts Distribution Elective Elective | 3 |
BBA CORE COURSES 36 credits
| Code | Course | Credits |
|---|---|---|
| ACCT 201 | Principles of Financial Accounting | 3 |
| ACCT 205 | Managerial Accounting | 3 |
| BUS 209 | Data Analytics 1 | 3 |
| ECON 200 | Principles of Microeconomics | 3 |
| ECON 201 | Principles of Macroeconomics | 3 |
| FINC 232 | Financial Management | 3 |
| MGMT 201 | Principles of Management | 3 |
| MRKT 200 | Principles of Marketing | 3 |
| BEAL 401 | Legal & Ethical Issues in Business | 3 |
| BUS 321 | International Business Management | 3 |
| ENTR 313 | Managing Entrepreneurial Ventures | 3 |
| MGMT 346 | Production & Operations Management | 3 |
MARKETING MAJOR COURSES 39 credits
| Code | Course | Credits |
|---|---|---|
| MRKT 309 | Digital Marketing | 3 |
| MRKT 329 | International Marketing | 3 |
| MRKT 330 | Service Marketing | 3 |
| MRKT 349 | Buyer Behavior | 3 |
| MRKT 355 | Promotion and Advertising | 3 |
| MRKT 401 | Marketing Research | 3 |
| MRKT 413 | Marketing Capstone | 3 |
| MRKT 340 | Social Media Marketing | 3 |
| MRKT 389 | Special Topics | 3 |
| MRKT 415 | Supply Chain Management | 3 |
| BUS 389 | Special Topics | 3 |
| BUS 489 | Interdisciplinary Honors Seminar | 3 |
| BEAL 403 | Corporate Governance and Ethics | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Marketing
How many credit hours is Marketing at American University of Kuwait (AUK)?
Marketing at American University of Kuwait (AUK) requires completing 120 credit hours to graduate, spread across 33 courses.
How many years is Marketing at American University of Kuwait (AUK)?
The study plan for Marketing spans about 2 years (3 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at American University of Kuwait (AUK) awards a Bachelor's degree after completing 120 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.