Marketing — study plan
- Credit hours
- 132
- Levels
- 9
- Courses
- 45
- Degree
- bachelor
The Marketing study plan at Effat University is an accredited bachelor programme spanning about 5 years (9 academic levels), requiring 132 credit hours across 45 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Freshman Year - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| GMTH 181B | Quantitative Science | 3 |
| GENG 131 | Advanced English Language Skills & Critical Thinking | 3 |
| GISL 121 | Social and Moral Values in Islam | 3 |
| GCS 182 | Principles of Computing and Programming | 3 |
| ACCT 101 | Financial Accounting | 3 |
Freshman Year - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| MATH 162 | Business Mathematics | 3 |
| GSTA 181 | Business Statistics | 3 |
| GENG 133 | English for Professional Purposes | 3 |
| BAN 101 | Data Analytics using Excel | 3 |
| CACS xxx | Creative Arts and Cultural Studies | 3 |
Sophomore Year - Semester 3 17 credits
| Code | Course | Credits |
|---|---|---|
| ACCT 202 | Managerial Accounting | 3 |
| ECON 201 | Microeconomics | 3 |
| OSCM 201 | Decision Sciences | 3 |
| MGT 201 | Fundamentals of Management and OB | 3 |
| MKT 201 | Principles of Marketing | 3 |
| FL xxx I | Foreign Languages I | 2 |
Sophomore Year - Semester 4 17 credits
| Code | Course | Credits |
|---|---|---|
| BAN 202 | Foundations of Data Analytics | 3 |
| ECON 202 | Macroeconomics | 3 |
| GSEM 100 | Research Seminar | 2 |
| HRM 201 | Human Resources Management | 3 |
| FIN 201 | Finance | 3 |
| ENTP 201 | Introduction to Entrepreneurial Ecosystem of Saudi Arabia | 3 |
Junior Year - Semester 5 17 credits
| Code | Course | Credits |
|---|---|---|
| MGT 302 | Business Law and Ethics | 3 |
| OSCM 302 | Operations Management | 3 |
| MKT 304 | Consumer Behaviour | 3 |
| BAN 304 | Predictive Data Analytics | 3 |
| BUS xxx I | Business Elective I | 3 |
| FL xxx II | Foreign Languages II | 2 |
Junior Year - Semester 6 18 credits
| Code | Course | Credits |
|---|---|---|
| PES xxx | Physical & Environmental Sciences | 3 |
| MKT 303 | Marketing Research | 3 |
| MKT 305 | Digital Marketing | 3 |
| GSEM 201 | Research, Innovation and Intellectual Property | 3 |
| GARB xxx | Arabic Language | 3 |
| SSGA xxx I | Social Structure and Global Awareness II | 3 |
Summer Session 3 credits
| Code | Course | Credits |
|---|---|---|
| MKT 400 | Field Experience in Marketing | 3 |
Senior Year - Semester 7 15 credits
| Code | Course | Credits |
|---|---|---|
| ENTP 406 | Launching a New Entrepreneurial Venture | 3 |
| MKT 306 | Integrated Marketing Com. | 3 |
| MKT xxx I | Technical Elective I | 3 |
| OSCM 407 | Project Management | 3 |
| BUS xxx II | Business Elective II | 3 |
Senior Year - Semester 8 15 credits
| Code | Course | Credits |
|---|---|---|
| MGT 403 | Strategic Management | 3 |
| MKT 409 | Marketing Strategy | 3 |
| MKT xxx II | Technical Elective II | 3 |
| RES 400 | Research Project | 3 |
| SSGA xxx I | Social Structure and Global Awareness 1 | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
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Frequently asked questions about Marketing
How many credit hours is Marketing at Effat University?
Marketing at Effat University requires completing 132 credit hours to graduate, spread across 45 courses.
How many years is Marketing at Effat University?
The study plan for Marketing spans about 5 years (9 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Effat University awards a Bachelor's degree after completing 132 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.