Diploma in Sales and Marketing — study plan
- Credit hours
- 90
- Levels
- 4
- Courses
- 23
- Degree
- diploma
The Diploma in Sales and Marketing study plan at Higher Colleges of Technology is an accredited diploma programme spanning about 2 years (4 academic levels), requiring 90 credit hours across 23 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Semester 1 19 credits
| Code | Course | Credits |
|---|---|---|
| GED 100 | Develop English language skills | 3 |
| SEM 100 | Understand marketing fundamentals | 4 |
| SEM 102 | Apply communication skills | 4 |
| SEM 103 | Analyze consumer behavior | 4 |
| SEM 109 | Explore sales and customer service fundamentals | 4 |
Year 1 - Semester 2 24 credits
| Code | Course | Credits |
|---|---|---|
| SEM 104 | Conduct Market Research | 4 |
| SEM 140 | Apply sales process in sales efforts | 4 |
| SEM 106 | Explore The Competitive Landscape | 4 |
| SEM 141 | Understand sales and retail management | 4 |
| SEM 108 | Apply Ethics in Sales Practices | 4 |
| SEM 130 | Conduct Research on a business issue | 4 |
Year 2 - Semester 3 24 credits
| Code | Course | Credits |
|---|---|---|
| SEM 200 | Develop Product and Brand Strategies | 4 |
| SEM 201 | Develop Pricing Strategies | 4 |
| SEM 202 | Analyze Distribution Arrangements | 4 |
| SEM 203 | Develop Sales & Marketing Campaigns | 4 |
| SEM 204 | Utilize Digital Tools & Techniques | 4 |
| SEM 230 | Evaluate the effectiveness of a company's Marketing Mix | 4 |
Year 2 - Semester 4 23 credits
| Code | Course | Credits |
|---|---|---|
| SEM 205 | Manage The Sales Effort | 4 |
| SEM 206 | Manage Customer Relationships | 4 |
| SEM 207 | Develop Social Media Strategies | 4 |
| SEM 208 | Design and Develop Marketing Websites | 4 |
| SEM 231 | Integrate Sales and Marketing Concepts in a real-world Project Part 1 | 4 |
| SEM 232 | Integrate Sales and Marketing Concepts in a real-world Project Part 2 | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Diploma in Sales and Marketing
How many credit hours is Diploma in Sales and Marketing at Higher Colleges of Technology?
Diploma in Sales and Marketing at Higher Colleges of Technology requires completing 90 credit hours to graduate, spread across 23 courses.
How many years is Diploma in Sales and Marketing at Higher Colleges of Technology?
The study plan for Diploma in Sales and Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Diploma in Sales and Marketing award?
Diploma in Sales and Marketing at Higher Colleges of Technology awards a Diploma degree after completing 90 credit hours.