Marketing — study plan
American University of Sharjah School of Business Administration
- Credit hours
- 123
- Levels
- 8
- Courses
- 41
- Degree
- bachelor
The Marketing study plan at American University of Sharjah is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 123 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Fall 15 credits
| Code | Course | Credits |
|---|---|---|
| ACC 201 | Fundamentals of Financial Accounting | 3 |
| BUS 100 | Introduction to Business | 3 |
| WRI 101 | Academic Writing I | 3 |
| GER | History and Culture of the Arab World | 3 |
| GER | General Education Core Elective | 3 |
Year 1 - Spring 15 credits
| Code | Course | Credits |
|---|---|---|
| ISA 201 | Fundamentals of Management Information Systems | 3 |
| MGT 201 | Fundamentals of Management | 3 |
| MTH 102 | Mathematics for Business II | 3 |
| WRI 102 | Academic Writing II | 3 |
| GER | Natural Sciences | 3 |
Year 2 - Fall 15 credits
| Code | Course | Credits |
|---|---|---|
| ECO 201 | Principles of Microeconomics | 3 |
| ENG 204 | Advanced Academic Writing | 3 |
| MKT 201 | Fundamentals of Marketing | 3 |
| QBA 201 | Quantitative Business Analysis | 3 |
| GER | Natural Sciences | 3 |
Year 2 - Spring 15 credits
| Code | Course | Credits |
|---|---|---|
| ACC 202 | Fundamentals of Managerial Accounting | 3 |
| ECO 202 | Principles of Macroeconomics | 3 |
| FIN 201 | Fundamentals of Financial Management | 3 |
| IEN 301 | Innovation and Entrepreneurship Mindset | 3 |
| SCM 202 | Operations Management | 3 |
Year 3 - Fall 18 credits
| Code | Course | Credits |
|---|---|---|
| ENG 208 | Public Speaking | 3 |
| MGT 360 | Business Ethics and Social Responsibility | 3 |
| MKT 301 | Consumer Behavior | 3 |
| MKT 309 | Global Marketing | 3 |
| GER | Arts and Literature | 3 |
| FRE | Free Elective Elective | 3 |
Year 3 - Spring 15 credits
| Code | Course | Credits |
|---|---|---|
| BLW 301 | Business Law | 3 |
| ENG 225 | Writing for Business | 3 |
| MKT 302 | Marketing Research | 3 |
| MJE | Major Elective Elective | 3 |
| GER | Human Interaction and Behavior | 3 |
Year 4 - Fall 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 310 | Marketing Communications | 3 |
| MKT 497 | Business Internship: Marketing | 3 |
| MJE | Major Elective Elective | 3 |
| GER | Culture in a Critical Perspective | 3 |
| FRE | Free Elective Elective | 3 |
Year 4 - Spring 15 credits
| Code | Course | Credits |
|---|---|---|
| MGT 406 | Business Policy and Strategy | 3 |
| MKT 401 | Marketing Strategy | 3 |
| MJE | Major Elective Elective | 3 |
| MJE | Major Elective Elective | 3 |
| FRE | Free Elective Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
Calculate your GPA for this major
Frequently asked questions about Marketing
How many credit hours is Marketing at American University of Sharjah?
Marketing at American University of Sharjah requires completing 123 credit hours to graduate, spread across 41 courses.
How many years is Marketing at American University of Sharjah?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at American University of Sharjah awards a Bachelor's degree after completing 123 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.