Marketing — study plan
- Credit hours
- 120
- Levels
- 8
- Courses
- 41
- Degree
- bachelor
The Marketing study plan at Ajman University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 120 credit hours across 41 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| ENG104 | Advanced English Writing | 3 |
| AUL100 | Introduction to University Life | 0 |
| BUS200 | Fundamentals of Business Management | 3 |
| ENG211 | Public Speaking | 3 |
| AIT111 | Artificial Intelligence | 3 |
| UEL-1 | University Elective - 1 Elective | 3 |
Year 1 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| MGT200 | Introduction to Management | 3 |
| ECO200 | Microeconomics | 3 |
| ACC205 | Principles of Accounting | 3 |
| EMS112 | Emiratis Studies | 3 |
| THI212 | Critical Thinking and Quantitative Reasoning | 3 |
Year 2 - Semester 3 15 credits
| Code | Course | Credits |
|---|---|---|
| BUS212 | Data Analysis for Business | 3 |
| ACC210 | Introduction to Managerial Accounting | 3 |
| FIN210 | Fundamentals of Finance | 3 |
| MKT200 | Principles of Marketing | 3 |
| UEL-2 | University Elective - 2 Elective | 3 |
Year 2 - Semester 4 15 credits
| Code | Course | Credits |
|---|---|---|
| ECO210 | Macroeconomics | 3 |
| BUS316 | Legal Environment and Ethics | 3 |
| BUS315 | Business Analytics | 3 |
| BUS311 | Business Communication | 3 |
| MGT300 | Organizational Behavior | 3 |
Year 3 - Semester 5 15 credits
| Code | Course | Credits |
|---|---|---|
| INN311 | Innovation & Sustainable Entrepreneurship | 3 |
| BUS310 | Leadership & Decision-Making | 3 |
| MKT326 | Product and Brand Management | 3 |
| MKT300 | Consumer Behavior | 3 |
| CEL-1 | College Elective - 1 Elective | 3 |
Year 3 - Semester 6 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT310 | Services Marketing | 3 |
| BUS300 | Management Information Systems | 3 |
| MKT311 | Advertising and Promotion | 3 |
| MKT329 | Marketing Research | 3 |
| BUS320 | Sustainable Business Management | 3 |
Year 4 - Semester 7 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT426 | Digital Marketing | 3 |
| BUS470 | Business Internship | 3 |
| BUS214 | Business Research Method | 3 |
| MKT340 | Personal Selling | 3 |
| MEL-1 | Marketing Major Elective - 1 Elective | 3 |
Year 4 - Semester 8 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT327 | Retail Marketing | 3 |
| MKT424 | Marketing Management | 3 |
| MKT425 | Graduation Project | 3 |
| CEL-2 | College Elective - 2 Elective | 3 |
| MEL-2 | Marketing Major Elective - 2 Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
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Frequently asked questions about Marketing
How many credit hours is Marketing at Ajman University?
Marketing at Ajman University requires completing 120 credit hours to graduate, spread across 41 courses.
How many years is Marketing at Ajman University?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Ajman University awards a Bachelor's degree after completing 120 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.