Marketing — study plan
- Credit hours
- 110
- Levels
- 8
- Courses
- 39
- Degree
- bachelor
A detailed plan for this major has not been published yet. Check the university's official link for the approved plan.
Level 1 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT001 | University Skills | 2 |
| MKT002 | English Language (1) | 3 |
| MKT003 | Islamic Culture (1) | 2 |
| MKT004 | Arabic Language Skills | 2 |
| MKT005 | Mathematics for Business | 3 |
Level 2 13 credits
| Code | Course | Credits |
|---|---|---|
| MKT006 | English Language (2) | 3 |
| MKT007 | Islamic Culture (2) | 2 |
| MKT008 | Critical Thinking Skills | 2 |
| MKT009 | Principles of Microeconomics | 3 |
| MKT010 | Business Statistics | 3 |
Level 3 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT011 | Principles of Marketing | 3 |
| MKT012 | Principles of Management | 3 |
| MKT013 | Principles of Accounting | 3 |
| MKT014 | Principles of Macroeconomics | 3 |
| MKT015 | Organizational Behavior | 3 |
Level 4 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT016 | Consumer Behavior | 3 |
| MKT017 | Marketing Research | 3 |
| MKT018 | Sales Management | 3 |
| MKT019 | Marketing Information Systems | 3 |
| MKT020 | Principles of Finance | 3 |
Level 5 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT021 | Product and Pricing Management | 3 |
| MKT022 | Integrated Marketing Communications | 3 |
| MKT023 | Digital Marketing | 3 |
| MKT024 | Brand Management | 3 |
| MKT025 | Distribution Channels and Logistics | 3 |
Level 6 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT026 | International Marketing | 3 |
| MKT027 | Services Marketing | 3 |
| MKT028 | Customer Relationship Management (CRM) | 3 |
| MKT029 | Social Media Marketing | 3 |
| MKT030 | Elective Course (1) Elective | 3 |
Level 7 13 credits
| Code | Course | Credits |
|---|---|---|
| MKT031 | Strategic Marketing Management | 3 |
| MKT032 | Retail Marketing | 3 |
| MKT033 | Research Methods in Marketing | 2 |
| MKT034 | Graduation Project (1) | 2 |
| MKT035 | Elective Course (2) Elective | 3 |
Level 8 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT036 | Marketing Analytics Elective | 3 |
| MKT037 | Entrepreneurial Marketing | 3 |
| MKT038 | Graduation Project (2) | 3 |
| MKT039 | Cooperative Training | 3 |
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month