Marketing — study plan
- Credit hours
- 131
- Levels
- 8
- Courses
- 35
- Degree
- bachelor
The Marketing study plan at Sohar University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 131 credit hours across 35 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level 1 - Semester 1 18 credits
| Code | Course | Credits |
|---|---|---|
| BUMG1110 | Principles of Management | 4 |
| BUMG1105 | Business Statistics | 4 |
| BUMG1104 | Introduction to Microeconomics | 4 |
| BUAC1101 | Principles of Accounting | 4 |
| UNIR1002 | Arabic Language Skills | 2 |
Level 1 - Semester 2 17 credits
| Code | Course | Credits |
|---|---|---|
| BUMK1201 | Principles of Marketing | 4 |
| BULA1201 | Introduction to Business Law | 4 |
| BUMG1202 | Introduction to Macroeconomics | 4 |
| UNIR1100 | Communication Skills (1) | 3 |
| UNIR1001 | Oman and Islamic Culture | 2 |
Level 2 - Semester 1 18 credits
| Code | Course | Credits |
|---|---|---|
| BUAC2102 | Financial Management | 4 |
| BUMG2110 | Organizational Behavior | 4 |
| BUMK2101 | Integrated Marketing Communications | 4 |
| UNIR2100 | Communication Skills (2) | 4 |
| UNIR2001 | Entrepreneurship | 2 |
Level 2 - Semester 2 16 credits
| Code | Course | Credits |
|---|---|---|
| BUMG2201 | Human Resource Management | 4 |
| BUMK2201 | Consumer Behavior | 4 |
| BUMK2203 | Sales Management | 4 |
| BUMK2211 | Marketing Management | 4 |
Level 3 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| BUMK3101 | Islamic Marketing | 4 |
| BUMK3102 | Marketing Analytics | 4 |
| BUMK3103 | International Marketing | 4 |
| UNIR3100 | Communication Skills (3) | 3 |
Level 3 - Semester 2 16 credits
| Code | Course | Credits |
|---|---|---|
| BUMK3211 | B2B Marketing | 4 |
| BUMK3212 | Brand Management | 4 |
| BUMK3213 | Service Marketing | 4 |
| BUMK3214 | Social Media Marketing | 4 |
Level 4 - Semester 1 16 credits
| Code | Course | Credits |
|---|---|---|
| BUMG4110 | Supply Chain Management | 4 |
| BUMK4102 | Digital Analytics | 4 |
| BUMK4103 | Innovation and New Product Development | 4 |
| BUMG4104 | Business Research Methods | 4 |
Level 4 - Semester 2 16 credits
| Code | Course | Credits |
|---|---|---|
| BUMK4201 | Strategic Marketing | 4 |
| BUMG4202 | Governance & Business Ethics | 4 |
| BUMK4205 | Retail Management | 4 |
| BUMG4204 | Research Project | 4 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Marketing
How many credit hours is Marketing at Sohar University?
Marketing at Sohar University requires completing 131 credit hours to graduate, spread across 35 courses.
How many years is Marketing at Sohar University?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at Sohar University awards a Bachelor's degree after completing 131 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.