Marketing — study plan
American University of the Middle East (AUM) College of Business Administration
- Credit hours
- 121
- Levels
- 8
- Courses
- 42
- Degree
- bachelor
The Marketing study plan at American University of the Middle East (AUM) is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 121 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| MAT 100 | Introduction to Math | 3 |
| ENGL 100 | English for Academic Studies | 3 |
| GEE1 | General Education Elective Elective | 3 |
| GEE2 | General Education Elective Elective | 3 |
| GEE3 | General Education Elective Elective | 3 |
Year 1 - Semester 2 16 credits
| Code | Course | Credits |
|---|---|---|
| BUS 250 | Business Organization and Management | 3 |
| MAT 150 | Math for Business | 3 |
| ENL 110 | English Composition | 3 |
| ECON 251 | Microeconomics | 3 |
| BUS 230 | Technology and Research Methods | 1 |
| GEE | General Education Elective Elective | 3 |
Year 2 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| ACT 300 | Financial Accounting | 3 |
| ECON 252 | Macroeconomics | 3 |
| MKT 300 | Principles of Marketing Management | 3 |
| MAT 175 | Calculus for Business | 3 |
| GEE | General Education Elective Elective | 3 |
Year 2 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| HRM 300 | Organizational Behavior | 3 |
| ACT 310 | Managerial Accounting | 3 |
| MKT-SEL | Marketing Concentration Selective Course Elective | 3 |
| BUS 310 | Introduction to Leadership | 3 |
| GEE | General Education Elective Elective | 3 |
Year 3 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 410 | Customer Relations and Consumer Behavior | 3 |
| FIN 300 | Managerial Finance | 3 |
| COM 114 | Fundamentals of Speech Communication | 3 |
| STA 200 | Managerial Statistics | 3 |
| GEE | General Education Elective Elective | 3 |
Year 3 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 420 | International Marketing Management | 3 |
| MKT-SEL | Marketing Concentration Selective Course Elective | 3 |
| ENGL 220 | Technical Report Writing | 3 |
| BUS 220 | Business Law and Ethics | 3 |
| GEE | General Education Elective Elective | 2 |
| BUS 300 | Career Planning | 1 |
Year 4 - Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 460 | Market Planning and Research | 3 |
| MIS 300 | Management Information Systems | 3 |
| MKT-SEL | Marketing Concentration Selective Course Elective | 3 |
| MGT 320 | Operation Management | 3 |
| ENL 320 | Writing in Business | 3 |
Year 4 - Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT 490 | Retailing and Merchandising | 3 |
| MKT 470 / MKT 485 | New Product Development or Capstone Project in Marketing | 3 |
| MGT 450 | Strategic Management | 3 |
| MKT 400 | Internship in Marketing | 3 |
| FREE-EL | Free Elective Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Marketing
How many credit hours is Marketing at American University of the Middle East (AUM)?
Marketing at American University of the Middle East (AUM) requires completing 121 credit hours to graduate, spread across 42 courses.
How many years is Marketing at American University of the Middle East (AUM)?
The study plan for Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Marketing award?
Marketing at American University of the Middle East (AUM) awards a Bachelor's degree after completing 121 credit hours.
Is Marketing offered at other universities?
Yes, Marketing is offered at at least 12 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.