Bachelor of Science in Marketing — study plan
Rochester Institute of Technology Dubai Undergraduate Programs
- Credit hours
- 123
- Levels
- 4
- Courses
- 42
- Degree
- bachelor
The Bachelor of Science in Marketing study plan at Rochester Institute of Technology Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 123 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.
First Year 32 credits
| Code | Course | Credits |
|---|---|---|
| ACCT-110 | Financial Accounting | 3 |
| ECON-101 | Principles of Microeconomics | 3 |
| MATH-161 | Applied Calculus | 4 |
| MGIS-130 | Information Systems & Technology | 3 |
| MGMT-101 | Business 1: Introduction to Business Communication, Planning & Analysis | 3 |
| YOPS-10 | RIT 365: RIT Connections | 0 |
| ACCT-210 | Management Accounting | 3 |
| BANA-255 | Data Literacy, Analytics, and Decision Making | 3 |
| ECON-201 | Principles of Macroeconomics | 3 |
| MGMT-102 | Business 2: Business Planning and Professional Development | 1 |
| STAT-145 | Introduction to Statistics I | 3 |
| General Education: First Year Writing Elective | 3 |
Second Year 31 credits
| Code | Course | Credits |
|---|---|---|
| FINC-220 | Financial Management | 3 |
| MKTG-230 | Principles of Marketing | 3 |
| SCBI-35 | Careers in Business | 0 |
| STAT-146 | Introduction to Statistics II | 4 |
| General Education: Artistic Perspective Elective | 3 | |
| General Education: Social Perspective Elective | 3 | |
| COMM-253 | Communication | 3 |
| INTB-225 | Global Business Environment | 3 |
| MGMT-215 | Organizational Behavior | 3 |
| MKTG-320 | Digital Marketing | 3 |
| Open Elective Elective | 3 |
Third Year 30 credits
| Code | Course | Credits |
|---|---|---|
| MGMT-340 | Business Ethics and Corporate Social Responsibility | 3 |
| MKTG-350 | Consumer Behavior | 3 |
| General Education: Natural Science Inquiry Perspective Elective | 3 | |
| General Education: Immersion 1 Elective | 3 | |
| MKTG Elective Elective | 3 | |
| DECS-310 | Operations Management | 3 |
| MKTG-365 | Marketing Analytics | 3 |
| General Education: Scientific Principles Perspective Elective | 3 | |
| General Education: Immersion 2 Elective | 3 | |
| MKTG Elective Elective | 3 | |
| MKTG-499 | Marketing Co-op 1 | 0 |
Fourth Year 30 credits
| Code | Course | Credits |
|---|---|---|
| MKTG-550 | Marketing Strategy | 3 |
| General Education: Immersion 3 Elective | 3 | |
| General Education: Elective Elective | 3 | |
| MKTG Elective Elective | 3 | |
| Open Elective Elective | 3 | |
| MGMT-560 | Strategic Management | 3 |
| General Education: Electives Elective | 6 | |
| Open Electives Elective | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Science in Marketing
How many credit hours is Bachelor of Science in Marketing at Rochester Institute of Technology Dubai?
Bachelor of Science in Marketing at Rochester Institute of Technology Dubai requires completing 123 credit hours to graduate, spread across 42 courses.
How many years is Bachelor of Science in Marketing at Rochester Institute of Technology Dubai?
The study plan for Bachelor of Science in Marketing spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Bachelor of Science in Marketing award?
Bachelor of Science in Marketing at Rochester Institute of Technology Dubai awards a Bachelor's degree after completing 123 credit hours.
Is Bachelor of Science in Marketing offered at other universities?
Yes, Bachelor of Science in Marketing is offered at at least 5 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.