Bachelor of Science in Marketing — study plan
Princess Nourah bint Abdulrahman University College of Business and Administration
- Credit hours
- 128
- Levels
- 8
- Courses
- 33
- Degree
- bachelor
The Bachelor of Science in Marketing study plan at Princess Nourah bint Abdulrahman University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 128 credit hours across 33 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Level One 12 credits
| Code | Course | Credits |
|---|---|---|
| ENG 101-1 | English language (1) | 3 |
| MATH 161 | General Statistics | 3 |
| BUS 101 | Principles of Business Administration | 3 |
| BUS 161 | Business Skills I | 3 |
Level Two 15 credits
| Code | Course | Credits |
|---|---|---|
| ENG 102-2 | English language (2) | 3 |
| BUS 111 | Business Ethics and Social Responsibility | 3 |
| BUS 151 | Digital Innovation, Creativity and Enterprise | 3 |
| BUS 162 | Business Skills II | 3 |
| MATH 106 | Math for Business | 3 |
Level Three 15 credits
| Code | Course | Credits |
|---|---|---|
| ACCT 201 | Principles of Financial Accounting | 3 |
| BUS 252 | Management Information Systems | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| ECON 261 | Business Statistics | 3 |
| MKT 203 | Principles of Marketing | 3 |
Level Four 18 credits
| Code | Course | Credits |
|---|---|---|
| HRM 213 | Human Resources Management | 3 |
| HRM 214 | Organizational Behavior | 3 |
| LAW 211 | Commercial Law | 3 |
| ACCT 202 | Principles of Cost and Managerial Accounting | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| FIN 204 | Principles of Finance | 3 |
Level Five 15 credits
| Code | Course | Credits |
|---|---|---|
| BUS 353 | Entrepreneurship | 3 |
| MKT 301 | Brand Management | 3 |
| MKT 302 | Market Research | 3 |
| MKT 321 | Consumer's Behaviour | 3 |
| MKT 322 | Marketing Communication | 3 |
Level Six 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT 304 | Service Marketing | 3 |
| MKT 311 | Retail Management | 3 |
| MKT 341 | Business to Business Marketing | 3 |
| MKT 351 | Digital Marketing | 3 |
Level Seven 9 credits
| Code | Course | Credits |
|---|---|---|
| BUS 445 | Strategic Management | 3 |
| MKT 405 | Marketing Strategy | 3 |
| MKT 431 | International Marketing | 3 |
Level Eight 6 credits
| Code | Course | Credits |
|---|---|---|
| MKT 491 | CO-OP Training | 6 |
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Bachelor of Science in Marketing graduates.
Starting salary from 6,000 SAR/month
Calculate your GPA for this major
Frequently asked questions about Bachelor of Science in Marketing
How many credit hours is Bachelor of Science in Marketing at Princess Nourah bint Abdulrahman University?
Bachelor of Science in Marketing at Princess Nourah bint Abdulrahman University requires completing 128 credit hours to graduate, spread across 33 courses.
How many years is Bachelor of Science in Marketing at Princess Nourah bint Abdulrahman University?
The study plan for Bachelor of Science in Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Bachelor of Science in Marketing award?
Bachelor of Science in Marketing at Princess Nourah bint Abdulrahman University awards a Bachelor's degree after completing 128 credit hours.
Is Bachelor of Science in Marketing offered at other universities?
Yes, Bachelor of Science in Marketing is offered at at least 5 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.