Master of Digital Marketing (MDM) — study plan
Saudi Electronic University College of Administrative and Financial Sciences
- Credit hours
- 36
- Levels
- 4
- Courses
- 12
- Degree
- master
The Master of Digital Marketing (MDM) study plan at Saudi Electronic University is an accredited master programme spanning about 2 years (4 academic levels), requiring 36 credit hours across 12 courses of required and elective study. The table below lists the courses and their credit hours for each level.
First Year - First Semester 9 credits
| Code | Course | Credits |
|---|---|---|
| INTD500 | International Economy | 3 |
| RESH500 | Academic Writing and Research Skills | 3 |
| FINA500 | Principles of Finance | 3 |
First Year - Second Semester 9 credits
| Code | Course | Credits |
|---|---|---|
| DAR560 | Developing Leadership Skills | 3 |
| TSQ500 | Digital Marketing Management | 3 |
| DAR510 | Strategic Planning | 3 |
Second Year - Third Semester 9 credits
| Code | Course | Credits |
|---|---|---|
| TSQ560 | Online Marketing and Social Media Channels | 3 |
| TSQ540 | Customer Journey and Behavior | 3 |
| TSQ600 | Brand Management in the Digital World | 3 |
Second Year - Fourth Semester 9 credits
| Code | Course | Credits |
|---|---|---|
| TSQ610 | Integrating Marketing Communications with Digital Campaign Planning | 3 |
| TSQ640 | Digital Marketing Analytics | 3 |
| TSQ675 | Research Project | 3 |
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Frequently asked questions about Master of Digital Marketing (MDM)
How many credit hours is Master of Digital Marketing (MDM) at Saudi Electronic University?
Master of Digital Marketing (MDM) at Saudi Electronic University requires completing 36 credit hours to graduate, spread across 12 courses.
How many years is Master of Digital Marketing (MDM) at Saudi Electronic University?
The study plan for Master of Digital Marketing (MDM) spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Master of Digital Marketing (MDM) award?
Master of Digital Marketing (MDM) at Saudi Electronic University awards a Master's degree after completing 36 credit hours.
Is Master of Digital Marketing (MDM) offered at other universities?
Yes, Master of Digital Marketing (MDM) is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.