Bachelor of Science in Advertising and Public Relations — study plan
Rochester Institute of Technology Dubai Undergraduate Programs
- Credit hours
- 120
- Levels
- 4
- Courses
- 43
- Degree
- bachelor
The Bachelor of Science in Advertising and Public Relations study plan at Rochester Institute of Technology Dubai is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 120 credit hours across 43 courses of required and elective study. The table below lists the courses and their credit hours for each level.
First Year 30 credits
| Code | Course | Credits |
|---|---|---|
| COMM-105 | Foundations of Communication | 3 |
| COMM-212 | Public Relations | 3 |
| General Education: Artistic Perspective Elective | 3 | |
| General Education: Ethical Perspective Elective | 3 | |
| General Education: Elective Elective | 3 | |
| YOPS-10 | RIT 365: RIT Connections | 0 |
| COMM-201 | Public Speaking | 3 |
| COMM-211 | Principles of Advertising | 3 |
| MATH-101 | College Algebra | 3 |
| General Education: First Year Writing Elective | 3 | |
| General Education: Natural Science Inquiry Perspective Elective | 3 |
Second Year 30 credits
| Code | Course | Credits |
|---|---|---|
| COMM-202 | Mass Communications | 3 |
| COMM-221 | Public Relations Writing | 3 |
| COMM-223 | Digital Design in Communication | 3 |
| COMM-272 | Reporting and Writing for News Media | 3 |
| General Education: Scientific Principles Perspective Elective | 3 | |
| COMM-304 | Intercultural Communication | 3 |
| STAT-145 | Introduction to Statistics I | 3 |
| General Education: Global Perspective Elective | 3 | |
| General Education: Social Perspective Elective | 3 | |
| Open Elective Elective | 3 |
Third Year 27 credits
| Code | Course | Credits |
|---|---|---|
| COMM-301 | Theories of Communication | 3 |
| COMM-321 | Copywriting and Visualization | 3 |
| COMM-342 | Communication Law and Ethics | 3 |
| MKTG-230 | Principles of Marketing | 3 |
| General Education: Immersion 1 Elective | 3 | |
| COMM-322 | Campaign Management and Planning | 3 |
| General Education: Elective Elective | 3 | |
| General Education: Immersion 2, 3 Elective | 6 | |
| COMM-402 | Qualitative Research Methods | 0 |
| Professional Core (if pursuing Agency I and II) 2 Elective | 0 | |
| COMM-499 | Communication Co-Op | 0 |
Fourth Year 24 credits
| Code | Course | Credits |
|---|---|---|
| COMM-401 | Quantitative Research Methods | 3 |
| COMM-421 | Media Planning | 3 |
| Open Electives Elective | 6 | |
| COMM-430 | Advertising and Public Relations Agency I | 0 |
| Professional Core 2 Elective | 0 | |
| COMM-497 | Communication Portfolio | 0 |
| General Education: Electives Elective | 6 | |
| Professional Core 2 Elective | 3 | |
| Open Elective Elective | 3 | |
| COMM-431 | Advertising and Public Relations Agency II | 0 |
| COMM-501 | Senior Thesis in Communication | 0 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Science in Advertising and Public Relations
How many credit hours is Bachelor of Science in Advertising and Public Relations at Rochester Institute of Technology Dubai?
Bachelor of Science in Advertising and Public Relations at Rochester Institute of Technology Dubai requires completing 120 credit hours to graduate, spread across 43 courses.
How many years is Bachelor of Science in Advertising and Public Relations at Rochester Institute of Technology Dubai?
The study plan for Bachelor of Science in Advertising and Public Relations spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Bachelor of Science in Advertising and Public Relations award?
Bachelor of Science in Advertising and Public Relations at Rochester Institute of Technology Dubai awards a Bachelor's degree after completing 120 credit hours.