Bachelor of Public Relations — study plan
- Credit hours
- 123
- Levels
- 6
- Courses
- 53
- Degree
- bachelor
The Bachelor of Public Relations study plan at Al Ain University is an accredited bachelor programme spanning about 3 years (6 academic levels), requiring 123 credit hours across 53 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education Requirements - Compulsory (Hrs : 27) 27 credits
| Code | Course | Credits |
|---|---|---|
| 0102120 | Computer Skills | 3 |
| 0201111A | Science and Life | 3 |
| 0401120 | English I | 3 |
| 0401121 | English 2 | 3 |
| 0405100 | Arabic Language | 3 |
| 0406110 | Islamic Culture | 3 |
| 0409103 | UAE Studies | 3 |
| 0501170A | Fund of Innovation and Entrepreneurship | 3 |
| 0508203A | Scientific Research Methodology | 3 |
Society & Civilization - Elective (Hrs : 3) 15 credits
| Code | Course | Credits |
|---|---|---|
| 0406100 | Arabs & Muslims' Contributions to Arts & Science Elective | 3 |
| 0408101A | Physical Education & Health Elective | 3 |
| 0408105A | Introduction to Early Childhood Elective | 3 |
| 0409100A | Ethical Awareness Elective | 3 |
| 0409102A | Environmental Awareness Elective | 3 |
Managerial Skills - Elective (Hrs : 3) 15 credits
| Code | Course | Credits |
|---|---|---|
| 0303100 | Law and Society Elective | 3 |
| 0408103A | Thinking Skills Elective | 3 |
| 0408104A | Self Assessment Elective | 3 |
| 0501100A | Introduction to Time Management Elective | 3 |
| 0501150A | Leadership and Teamwork Elective | 3 |
Compulsory College Requirements (Hrs : 48) 48 credits
| Code | Course | Credits |
|---|---|---|
| 0501200A | Principles of Management | 3 |
| 0504200A | Marketing Management | 3 |
| 0509100C | Principles of Economics | 3 |
| 0601101 | Introduction to Digital Media | 3 |
| 0601110 | Principles of Design | 3 |
| 0601201 | Mass Communication Law and Ethics | 3 |
| 0601202 | Mass Media in the UAE | 3 |
| 0601204 | Communication Theories | 3 |
| 0601206 | AI Applications in Communication and Media | 3 |
| 0601210 | Multimedia in Communication and Media | 3 |
| 0601312 | Website Design in Communication and Media | 3 |
| 0602200 | Introduction to Advertising | 3 |
| 0602202 | Digital Photography | 3 |
| 0602203 | Mass Communication Research Methods | 3 |
| 0603200 | Introduction to Public Relations | 3 |
| 0604100 | Introduction to Communication and Crises | 3 |
Specialization Courses - Compulsory (Hrs : 33) 33 credits
| Code | Course | Credits |
|---|---|---|
| 0603201 | Public Opinion | 3 |
| 0603310 | Writing for Public Relations | 3 |
| 0603321 | Protocol and Ceremonies Management | 3 |
| 0603330 | Public Relations Management | 3 |
| 0603350 | Media Production | 3 |
| 0603360E | Online Public Relations | 3 |
| 0603450 | Public Relations Campaigns | 3 |
| 0603470 | Organizational Communication | 3 |
| 0603481 | Organization of Special Events | 3 |
| 0603490 | Internship in Public relations | 3 |
| 0603499 | Graduation Project in Public relations | 3 |
Specialization Courses - Elective (Hrs : 9) 21 credits
| Code | Course | Credits |
|---|---|---|
| 0601360 | Official Spokesperson Elective | 3 |
| 0602330 | Integrated Marketing Communications Elective | 3 |
| 0603202 | The Art of Persuasion Elective | 3 |
| 0603307 | AI in Digital Public Relations Elective | 3 |
| 0603340E | International Public Relations Elective | 3 |
| 0603460 | Dialogue and Negotiation Management Elective | 3 |
| 0603461 | Public Relations and Social Media Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
Calculate your GPA for this major
Frequently asked questions about Bachelor of Public Relations
How many credit hours is Bachelor of Public Relations at Al Ain University?
Bachelor of Public Relations at Al Ain University requires completing 123 credit hours to graduate, spread across 53 courses.
How many years is Bachelor of Public Relations at Al Ain University?
The study plan for Bachelor of Public Relations spans about 3 years (6 levels/semesters) under the approved plan.
What degree does Bachelor of Public Relations award?
Bachelor of Public Relations at Al Ain University awards a Bachelor's degree after completing 123 credit hours.
Is Bachelor of Public Relations offered at other universities?
Yes, Bachelor of Public Relations is offered at at least 4 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.