Master of Arts in Digital Media and Public Relations — study plan
- Credit hours
- 33
- Levels
- 4
- Courses
- 18
- Degree
- master
The Master of Arts in Digital Media and Public Relations study plan at Al Ain University is an accredited master programme spanning about 2 years (4 academic levels), requiring 33 credit hours across 18 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Core Courses (18) CR.H. 18 credits
| Code | Course | Credits |
|---|---|---|
| 0601610 | Advanced Communication and Media Theories | 3 |
| 0601611 | Digital Media Ethics and Law | 3 |
| 0601612 | Advanced Research Methods in Media and Communication | 3 |
| 0601613E | Web and Social Media Analytics | 3 |
| 0601614 | Seminar in Digital Media and Public Relations | 3 |
| 0601615E | Applied Statistics in Media and Communication | 3 |
Focus Area- Digital Media (9) CR.H. 15 credits
| Code | Course | Credits |
|---|---|---|
| 0601620 | Digital Media Innovation and Social Transformation Elective | 3 |
| 0601621E | Digital Media Management Elective | 3 |
| 0601622 | Communication and Digital Media Strategies Elective | 3 |
| 0601623E | Digital Media Production Elective | 3 |
| 0601624 | Media, Culture And Society Elective | 3 |
Focus Area – Public Relations and Advertising (9) CR.H. 15 credits
| Code | Course | Credits |
|---|---|---|
| 0603630E | Digital Public Relations and Advertising Elective | 3 |
| 0603631 | Strategic Communication Elective | 3 |
| 0603632 | Crises and Risk Communication Elective | 3 |
| 0603633E | Advertising and Digital Marketing Elective | 3 |
| 0603634 | Corporate Image and Brand Management Elective | 3 |
Thesis Compulsory (6) CR.H. 6 credits
| Code | Course | Credits |
|---|---|---|
| 0606691 | Thesis 1 | 3 |
| 0606692 | Thesis 2 | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Master of Arts in Digital Media and Public Relations
How many credit hours is Master of Arts in Digital Media and Public Relations at Al Ain University?
Master of Arts in Digital Media and Public Relations at Al Ain University requires completing 33 credit hours to graduate, spread across 18 courses.
How many years is Master of Arts in Digital Media and Public Relations at Al Ain University?
The study plan for Master of Arts in Digital Media and Public Relations spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Master of Arts in Digital Media and Public Relations award?
Master of Arts in Digital Media and Public Relations at Al Ain University awards a Master's degree after completing 33 credit hours.