Bachelor of Advertising and Digital Marketing — study plan
- Credit hours
- 123
- Levels
- 6
- Courses
- 53
- Degree
- bachelor
The Bachelor of Advertising and Digital Marketing study plan at Al Ain University is an accredited bachelor programme spanning about 3 years (6 academic levels), requiring 123 credit hours across 53 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education Requirements - Compulsory (Hrs : 27) 27 credits
| Code | Course | Credits |
|---|---|---|
| 0102120 | Computer Skills | 3 |
| 0201111A | Science and Life | 3 |
| 0401120 | English I | 3 |
| 0401121 | English 2 | 3 |
| 0405100 | Arabic Language | 3 |
| 0406110 | Islamic Culture | 3 |
| 0409103 | UAE Studies | 3 |
| 0501170A | Fund of Innovation and Entrepreneurship | 3 |
| 0508203A | Scientific Research Methodology | 3 |
Society & Civilization - Elective (Hrs : 3) 15 credits
| Code | Course | Credits |
|---|---|---|
| 0406100 | Arabs & Muslims' Contributions to Arts & Science Elective | 3 |
| 0408101A | Physical Education & Health Elective | 3 |
| 0408105A | Introduction to Early Childhood Elective | 3 |
| 0409100A | Ethical Awareness Elective | 3 |
| 0409102A | Environmental Awareness Elective | 3 |
Managerial Skills - Elective (Hrs : 3) 15 credits
| Code | Course | Credits |
|---|---|---|
| 0303100 | Law and Society Elective | 3 |
| 0408103A | Thinking Skills Elective | 3 |
| 0408104A | Self Assessment Elective | 3 |
| 0501100A | Introduction to Time Management Elective | 3 |
| 0501150A | Leadership and Teamwork Elective | 3 |
Compulsory College Requirements (Hrs : 48) 48 credits
| Code | Course | Credits |
|---|---|---|
| 0501200A | Principles of Management | 3 |
| 0504200A | Marketing Management | 3 |
| 0509100C | Principles of Economics | 3 |
| 0601101 | Introduction to Digital Media | 3 |
| 0601110 | Principles of Design | 3 |
| 0601201 | Mass Communication Law and Ethics | 3 |
| 0601202 | Mass Media in the UAE | 3 |
| 0601204 | Communication Theories | 3 |
| 0601206 | AI Applications in Communication and Media | 3 |
| 0601210 | Multimedia in Communication and Media | 3 |
| 0601312 | Website Design in Communication and Media | 3 |
| 0602200 | Introduction to Advertising | 3 |
| 0602202 | Digital Photography | 3 |
| 0602203 | Mass Communication Research Methods | 3 |
| 0603200 | Introduction to Public Relations | 3 |
| 0604100 | Introduction to Communication and Crises | 3 |
Specialization Courses - Compulsory (Hrs : 33) 33 credits
| Code | Course | Credits |
|---|---|---|
| 0602310 | Writing for Advertising | 3 |
| 0602321 | Advertising Institutions Management | 3 |
| 0602330 | Integrated Marketing Communications | 3 |
| 0602341 | Visual and Radio Advertising | 3 |
| 0602350 | Graphic Art | 3 |
| 0602352 | Visual Identity and Branding | 3 |
| 0602360 | Planning Advertising Campaigns | 3 |
| 0602471E | Advertising and Digital Marketing Strategies | 3 |
| 0602480 | Digital Advertising | 3 |
| 0602492 | Internship of Advertising and Digital Marketing | 3 |
| 0602495 | Graduation Project in Advertising and Digital | 3 |
Specialization Courses - Elective (Hrs : 9) 21 credits
| Code | Course | Credits |
|---|---|---|
| 0301322 | Intellectual Property Rights Elective | 3 |
| 0504330 | Consumer Behavior Elective | 3 |
| 0601462 | The Art of Diction Elective | 3 |
| 0601483 | Visual Communication Elective | 3 |
| 0602306 | AI in Digital Marketing Elective | 3 |
| 0602430E | Direct Marketing Elective | 3 |
| 0602432 | Advertising and Social Media Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Advertising and Digital Marketing
How many credit hours is Bachelor of Advertising and Digital Marketing at Al Ain University?
Bachelor of Advertising and Digital Marketing at Al Ain University requires completing 123 credit hours to graduate, spread across 53 courses.
How many years is Bachelor of Advertising and Digital Marketing at Al Ain University?
The study plan for Bachelor of Advertising and Digital Marketing spans about 3 years (6 levels/semesters) under the approved plan.
What degree does Bachelor of Advertising and Digital Marketing award?
Bachelor of Advertising and Digital Marketing at Al Ain University awards a Bachelor's degree after completing 123 credit hours.