General Motors employs AI to launch smarter cars by 2028

General Motors intends to rely on artificial intelligence to accelerate the pace of developing its cars, aiming to reach smarter and more efficient products by 2028. This step comes within a broader transformation in the way the company works, as AI is expected to shorten the time needed to design parts, test systems and analyze performance data, which may make the launch cycle for new models shorter than it is today.

The plan is based on three main elements: LMR-type batteries that are less costly than the chemistries commonly used today, an intelligent assistant developed within the OnStar ecosystem, and an advanced electric platform on which multiple future models will be built. The apparent goal of this combination is to reduce the cost of the electric car without sacrificing the digital features that have become a major attraction for buyers.

For buyers in Saudi Arabia, these trends mean that competition may gradually shift from specifications to software and the daily user experience. General Motors is represented in the Kingdom through brands such as Chevrolet, GMC and Cadillac, and already offers electric models within its lineup, which makes any update in the platform or batteries have a direct impact on what reaches local showrooms.

These models are likely to face competition from brands operating in the Saudi market such as Tesla, BYD, Hyundai, Kia and Lucid, in addition to a number of Chinese brands that have applied strong pressure on the mid-priced electric category. The lower-cost battery is a critical card in this confrontation, because it determines whether the electric car is able to come close to the prices of cars.