Master of Science in Advertising — study plan
University of Business and Technology Jeddah College of Advertising (JCA)
- Credit hours
- 36
- Levels
- 4
- Courses
- 11
- Degree
- master
A detailed plan for this major has not been published yet. Check the university's official link for the approved plan.
Semester 1 9 credits
| Code | Course | Credits |
|---|---|---|
| MADV511 | Advanced Advertising Communication Theory | 3 |
| MADV512 | Consumer Behavior | 3 |
| MADV513 | Advertising Research Methods | 3 |
Semester 2 9 credits
| Code | Course | Credits |
|---|---|---|
| MADV521 | Integrated Marketing Communication | 3 |
| MADV522 | Digital and Social Media Marketing | 3 |
| MADV523 | Brand Management | 3 |
Semester 3 9 credits
| Code | Course | Credits |
|---|---|---|
| MADV531 | Creativity and Innovation in Advertising | 3 |
| MADV532 | Media Planning and Advertising Campaigns | 3 |
| MADV533 | Elective: Advertising Analytics Elective | 3 |
Semester 4 9 credits
| Code | Course | Credits |
|---|---|---|
| MADV541 | Advertising Ethics and Regulation | 3 |
| MADV542 | Capstone Project in Advertising | 6 |