Master of Science in Advertising — study plan
University of Business and Technology Jeddah College of Advertising (JCA)
- Credit hours
- 36
- Levels
- 4
- Courses
- 16
- Degree
- master
The Master of Science in Advertising study plan at University of Business and Technology is an accredited master programme spanning about 2 years (4 academic levels), requiring 36 credit hours across 16 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 - Fall Semester 13 credits
| Code | Course | Credits |
|---|---|---|
| MMGT499 | Introduction to Quantitative Business Analysis | 1 |
| MFIN499 | Principles of Finance | 1 |
| ECON499 | Principles of Economics | 1 |
| MACT490 | Principles of Accounting | 1 |
| MMGT511 | Advanced Quantitative Business Analysis | 3 |
| MADV511 | Advertising Strategy and Planning | 3 |
| MADV512 | Creative Advertising Development | 3 |
Year 1 - Spring Semester 9 credits
| Code | Course | Credits |
|---|---|---|
| MADV521 | Media Planning and Buying | 3 |
| MADV522 | Digital Advertising and Social Media | 3 |
| MADV523 | Brand Management and Positioning | 3 |
Year 2 - Fall Semester 9 credits
| Code | Course | Credits |
|---|---|---|
| MADV531 | Advertising Research and Consumer Insights | 3 |
| MADV532 | Integrated Marketing Communications | 3 |
| MADV533 | Advertising Campaign Management | 3 |
Year 2 - Spring Semester 9 credits
| Code | Course | Credits |
|---|---|---|
| ELCTMA1 | Department Elective 1 Elective | 3 |
| ELCTMA2 | Department Elective 2 Elective | 3 |
| MADV541 | Advertising Capstone Project | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Master of Science in Advertising
How many credit hours is Master of Science in Advertising at University of Business and Technology?
Master of Science in Advertising at University of Business and Technology requires completing 36 credit hours to graduate, spread across 16 courses.
How many years is Master of Science in Advertising at University of Business and Technology?
The study plan for Master of Science in Advertising spans about 2 years (4 levels/semesters) under the approved plan.
What degree does Master of Science in Advertising award?
Master of Science in Advertising at University of Business and Technology awards a Master's degree after completing 36 credit hours.