Advertising Communication — study plan
University of Business and Technology Jeddah College of Advertising (JCA)
- Credit hours
- 124
- Levels
- 8
- Courses
- 40
- Degree
- bachelor
The Advertising Communication study plan at University of Business and Technology is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 124 credit hours across 40 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Preparatory (Fall) 3 credits
| Code | Course | Credits |
|---|---|---|
| MATH099 | Pre-Calculus | 3 |
Freshman (Fall) 19 credits
| Code | Course | Credits |
|---|---|---|
| MKT 120 | Marketing Principles | 3 |
| IT 101 | Computer and Info. Technology | 3 |
| ISLS201 | Islamic 2 | 2 |
| ENG 102 | English for Specific Purposes | 3 |
| ELCTG1 | General Elective 1 Elective | 3 |
| ARAB201 | Arabic Language 2 | 2 |
| STAT121 | Introduction to Statistics | 3 |
Sophomore (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| ISLS301 | Islamic Culture 3 (Business Ethics) | 3 |
| ACOL202 | Research and Information Gathering | 3 |
| ACOL201 | Conceptual Communication | 3 |
| ACOL103 | Advertising Skills Introduction | 3 |
| ACOL102 | Introduction to Advertising | 3 |
| ACOL101 | Understanding the Customer 1 | 3 |
Sophomore (Fall) 15 credits
| Code | Course | Credits |
|---|---|---|
| ACOM201 | Writing and Editing Skills | 3 |
| ACOL204 | Digital Technologies for Marketing 1 | 3 |
| ACOL205 | Integrated Marketing Communications | 3 |
| ACOL203 | Advertising Management 1 | 3 |
| ACOL206 | Industry Practice 1 | 3 |
Junior (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| ACOL303 | Advertising Management 2 | 3 |
| ACOL214 | Digital Technologies for Marketing 2 | 3 |
| AMAN201 | Understanding the Customer 2 | 3 |
| ACOL304 | Research and Evaluation Project 1 | 3 |
| ELCTG1 | College Elective Requirement Elective | 3 |
| ACOM301 | Media Production 1 | 3 |
Junior (Fall) 21 credits
| Code | Course | Credits |
|---|---|---|
| ACOM302 | Media Planning and Buying 1 | 3 |
| ACOM303 | Advanced Writing and Editing Skills | 3 |
| ACOM311 | Media Production 2 | 3 |
| AMAN304 | The Role of Advertising in Business 2 | 3 |
| AMAN306 | Public Relations | 3 |
| BUS 351 | Entrepreneurship | 3 |
| ACOL314 | Research and Evaluation Project 2 | 3 |
Senior (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| AMAN410 | Advertising Strategy Practice | 3 |
| ACOM402 | Media Planning and Buying 2 | 3 |
| ACOM403 | Arabic Writing and Editing Skills | 3 |
| ACOM404 | Media Context | 3 |
| ACOL406 | Industry Practice 2 | 3 |
| AMAN406 | Modern Marketing Communications 2 | 3 |
Senior (Fall) 12 credits
| Code | Course | Credits |
|---|---|---|
| ACOM450 | CO-OP Training | 6 |
| ACOM430 | Major Study, Final Project | 6 |
Calculate your GPA for this major
Frequently asked questions about Advertising Communication
How many credit hours is Advertising Communication at University of Business and Technology?
Advertising Communication at University of Business and Technology requires completing 124 credit hours to graduate, spread across 40 courses.
How many years is Advertising Communication at University of Business and Technology?
The study plan for Advertising Communication spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Advertising Communication award?
Advertising Communication at University of Business and Technology awards a Bachelor's degree after completing 124 credit hours.