Advertising Communication — study plan

University of Business and Technology Jeddah College of Advertising (JCA)

Credit hours: 124
Levels: 8
Courses: 40
Degree: bachelor

The Advertising Communication study plan at University of Business and Technology is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 124 credit hours across 40 courses of required and elective study. The table below lists the courses and their credit hours for each level.

Preparatory (Fall) 3 credits

Code	Course	Credits
MATH099	Pre-Calculus	3

Freshman (Fall) 19 credits

Code	Course	Credits
MKT 120	Marketing Principles	3
IT 101	Computer and Info. Technology	3
ISLS201	Islamic 2	2
ENG 102	English for Specific Purposes	3
ELCTG1	General Elective 1 Elective	3
ARAB201	Arabic Language 2	2
STAT121	Introduction to Statistics	3

Sophomore (Spring) 18 credits

Code	Course	Credits
ISLS301	Islamic Culture 3 (Business Ethics)	3
ACOL202	Research and Information Gathering	3
ACOL201	Conceptual Communication	3
ACOL103	Advertising Skills Introduction	3
ACOL102	Introduction to Advertising	3
ACOL101	Understanding the Customer 1	3

Sophomore (Fall) 15 credits

Code	Course	Credits
ACOM201	Writing and Editing Skills	3
ACOL204	Digital Technologies for Marketing 1	3
ACOL205	Integrated Marketing Communications	3
ACOL203	Advertising Management 1	3
ACOL206	Industry Practice 1	3

Junior (Spring) 18 credits

Code	Course	Credits
ACOL303	Advertising Management 2	3
ACOL214	Digital Technologies for Marketing 2	3
AMAN201	Understanding the Customer 2	3
ACOL304	Research and Evaluation Project 1	3
ELCTG1	College Elective Requirement Elective	3
ACOM301	Media Production 1	3

Junior (Fall) 21 credits

Code	Course	Credits
ACOM302	Media Planning and Buying 1	3
ACOM303	Advanced Writing and Editing Skills	3
ACOM311	Media Production 2	3
AMAN304	The Role of Advertising in Business 2	3
AMAN306	Public Relations	3
BUS 351	Entrepreneurship	3
ACOL314	Research and Evaluation Project 2	3

Senior (Spring) 18 credits

Code	Course	Credits
AMAN410	Advertising Strategy Practice	3
ACOM402	Media Planning and Buying 2	3
ACOM403	Arabic Writing and Editing Skills	3
ACOM404	Media Context	3
ACOL406	Industry Practice 2	3
AMAN406	Modern Marketing Communications 2	3

Senior (Fall) 12 credits

Code	Course	Credits
ACOM450	CO-OP Training	6
ACOM430	Major Study, Final Project	6

Calculate your GPA for this major

Frequently asked questions about Advertising Communication

How many credit hours is Advertising Communication at University of Business and Technology?

Advertising Communication at University of Business and Technology requires completing 124 credit hours to graduate, spread across 40 courses.

How many years is Advertising Communication at University of Business and Technology?

The study plan for Advertising Communication spans about 4 years (8 levels/semesters) under the approved plan.

What degree does Advertising Communication award?

Advertising Communication at University of Business and Technology awards a Bachelor's degree after completing 124 credit hours.