Advertising Management — study plan
University of Business and Technology Jeddah College of Advertising (JCA)
- Credit hours
- 124
- Levels
- 8
- Courses
- 40
- Degree
- bachelor
The Advertising Management study plan at University of Business and Technology is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 124 credit hours across 40 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Preparatory (Fall) 3 credits
| Code | Course | Credits |
|---|---|---|
| MATH099 | Pre-Calculus | 3 |
Freshman (Fall) 19 credits
| Code | Course | Credits |
|---|---|---|
| MKT 120 | Marketing Principles | 3 |
| IT 101 | Computer and Info. Technology | 3 |
| ISLS201 | Islamic 2 | 2 |
| ENG 102 | English for Specific Purposes | 3 |
| ELCTG1 | General Elective 1 Elective | 3 |
| ARAB201 | Arabic Language 2 | 2 |
| STAT121 | Introduction to Statistics | 3 |
Sophomore (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| ISLS301 | Islamic Culture 3 (Business Ethics) | 3 |
| ACOL202 | Research and Information Gathering | 3 |
| ACOL201 | Conceptual Communication | 3 |
| ACOL103 | Advertising Skills Introduction | 3 |
| ACOL102 | Introduction to Advertising | 3 |
| ACOL101 | Understanding the Customer 1 | 3 |
Sophomore (Fall) 15 credits
| Code | Course | Credits |
|---|---|---|
| AMAN203 | Business Context 1 | 3 |
| ACOL203 | Advertising Management 1 | 3 |
| ACOL204 | Digital Technologies for Marketing 1 | 3 |
| ACOL205 | Integrated Marketing Communications | 3 |
| ACOL206 | Industry Practice 1 | 3 |
Junior (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| ELCTG1 | College Elective Requirement Elective | 3 |
| AMAN201 | Understanding the Customer 2 | 3 |
| ACOL304 | Research and Evaluation Project 1 | 3 |
| ACOL303 | Advertising Management 2 | 3 |
| AMAN303 | Business Context 2 | 3 |
| ACOL214 | Digital Technologies for Marketing 2 | 3 |
Junior (Fall) 21 credits
| Code | Course | Credits |
|---|---|---|
| AMAN304 | The Role of Advertising in Business 2 | 3 |
| AMAN305 | Modern Marketing Information and Analysis | 3 |
| AMAN306 | Public Relations | 3 |
| AMAN307 | Global Marketing Management 1 | 3 |
| AMAN308 | Brand Strategy 1 | 3 |
| BUS 351 | Entrepreneurship | 3 |
| ACOL314 | Research and Evaluation Project 2 | 3 |
Senior (Spring) 18 credits
| Code | Course | Credits |
|---|---|---|
| AMAN409 | Advertising Strategic Theories | 3 |
| ACOL406 | Industry Practice 2 | 3 |
| AMAN410 | Advertising Strategy Practice | 3 |
| AMAN406 | Modern Marketing Communications 2 | 3 |
| AMAN407 | Global Marketing Management 2 | 3 |
| AMAN408 | Brand Strategy 2 | 3 |
Senior (Fall) 12 credits
| Code | Course | Credits |
|---|---|---|
| AMAN430 | Major Study, Final Project | 6 |
| AMAN450 | CO-OP Training | 6 |
Calculate your GPA for this major
Frequently asked questions about Advertising Management
How many credit hours is Advertising Management at University of Business and Technology?
Advertising Management at University of Business and Technology requires completing 124 credit hours to graduate, spread across 40 courses.
How many years is Advertising Management at University of Business and Technology?
The study plan for Advertising Management spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Advertising Management award?
Advertising Management at University of Business and Technology awards a Bachelor's degree after completing 124 credit hours.