Master of Science in Digital Marketing — study plan
University of Technology Bahrain College of Administrative and Financial Sciences
- Credit hours
- 36
- Levels
- 5
- Courses
- 16
- Degree
- master
The Master of Science in Digital Marketing study plan at University of Technology Bahrain is an accredited master programme spanning about 3 years (5 academic levels), requiring 36 credit hours across 16 courses of required and elective study. The table below lists the courses and their credit hours for each level.
First Trimester 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT911 | Digital Customer Experience | 3 |
| MKT912 | Social Media and Content Marketing | 3 |
| MKT913 | Multi-Platform Marketing Communications | 3 |
| MKT914 | Digital Marketing Strategy | 3 |
Second Trimester 12 credits
| Code | Course | Credits |
|---|---|---|
| MKT921 | Consumer Psychology and Research | 3 |
| MKT922 | Digital Marketing Analytics | 3 |
| MKT923 | Digital Marketing and Innovation | 3 |
| RES911 | Research Methods for Business | 3 |
Third Trimester 6 credits
| Code | Course | Credits |
|---|---|---|
| MKTE931 | Elective 1 Elective | 3 |
| MKTE932 | Elective 2 Elective | 3 |
Fourth Trimester 6 credits
| Code | Course | Credits |
|---|---|---|
| MKT999 | Thesis Writing | 6 |
Elective Courses 15 credits
| Code | Course | Credits |
|---|---|---|
| MKT931 | Advertising Management Elective | 3 |
| MKT932 | Managing Big Data Elective | 3 |
| MKT933 | Consumer Behavior Elective | 3 |
| MKT934 | Brand Creation and Management Elective | 3 |
| MKT935 | Innovation and Entrepreneurship Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
Calculate your GPA for this major
Frequently asked questions about Master of Science in Digital Marketing
How many credit hours is Master of Science in Digital Marketing at University of Technology Bahrain?
Master of Science in Digital Marketing at University of Technology Bahrain requires completing 36 credit hours to graduate, spread across 16 courses.
How many years is Master of Science in Digital Marketing at University of Technology Bahrain?
The study plan for Master of Science in Digital Marketing spans about 3 years (5 levels/semesters) under the approved plan.
What degree does Master of Science in Digital Marketing award?
Master of Science in Digital Marketing at University of Technology Bahrain awards a Master's degree after completing 36 credit hours.
Is Master of Science in Digital Marketing offered at other universities?
Yes, Master of Science in Digital Marketing is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.