Bachelor of Marketing — study plan
- Credit hours
- 120
- Levels
- 8
- Courses
- 42
- Degree
- bachelor
The Bachelor of Marketing study plan at Dar Al-Hekma University is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 120 credit hours across 42 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year One - Fall 13 credits
| Code | Course | Credits |
|---|---|---|
| MATH 1301 | College Algebra | 3 |
| ISLS | Islamic Studies | 3 |
| ARAB | Arabic Studies | 3 |
| COMM 1301 | Communication Skills I | 3 |
| BBBF 1101 | Basic Body and Brain Fitness | 1 |
Year One - Spring 18 credits
| Code | Course | Credits |
|---|---|---|
| BSMK 1300 | Introduction to Business Administration | 3 |
| BSMK 1301 | Principles of Marketing Management | 3 |
| BSBF 1320 | Principles of Microeconomics | 3 |
| COMM 1302 | Communication Skills II | 3 |
| MATH 1304 | Calculus I | 3 |
| GELE 3301 | Leadership and Emotional Intelligence | 3 |
Year Two - Fall 18 credits
| Code | Course | Credits |
|---|---|---|
| BSBF 2310 | Principles of Financial Accounting | 3 |
| BSBF 2321 | Principles of Macroeconomics | 3 |
| BSMK 2303 | Business Ethics and Social Responsibility | 3 |
| BSMK 2302 | Strategic Human Resource Management | 3 |
| STAT 2301 | Statistics | 3 |
| ENTR 2301 | Entrepreneurship and Design Thinking | 3 |
Year Two - Spring 15 credits
| Code | Course | Credits |
|---|---|---|
| BSBF 2330 | Data Analytics and Visualization | 3 |
| BSBF 2340 | Financial Management | 3 |
| BSMK 2304 | International Business Management | 3 |
| BSBF 2311 | Principles of Managerial Accounting | 3 |
| ARAB | Arabic Studies | 3 |
Year Three - Fall 15 credits
| Code | Course | Credits |
|---|---|---|
| BSBF 3331 | Business Analysis | 3 |
| BSMK 3340 | Service Marketing | 3 |
| FREE | Free Electives | 3 |
| GEAI 2301 | Introduction to Artificial Intelligence | 3 |
| GERM 3301 | Research Methodology | 3 |
Year Three - Spring 15 credits
| Code | Course | Credits |
|---|---|---|
| BSMK 3350 | Introduction to Digital Marketing | 3 |
| BSMK 3341 | Integrated Marketing Communication | 3 |
| BSMK 3442 | Brand Management & Strategy | 3 |
| BSMK 3343 | Business to Business | 3 |
| BSMK 3344 | Internship: Marketing | 3 |
Year Four - Fall 15 credits
| Code | Course | Credits |
|---|---|---|
| BSMK 4305 | Operation Management | 3 |
| BSMK 4306 | Legal Environment of Business | 3 |
| ELEC | School/Program Elective/Track | 3 |
| ISLS | Islamic Studies | 3 |
| BSMK 4340 | Senior Project I | 3 |
Year Four - Spring 15 credits
| Code | Course | Credits |
|---|---|---|
| BSMK 4307 | Strategic Management | 3 |
| BSMK 4342 | Consumer Behavior | 3 |
| BSMK 4341 | Senior Project II | 3 |
| ELEC | School/Program Elective/Track | 3 |
| ELEC | School/Program Elective/Track | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
💼 Careers & salaries after graduation
Explore the career paths and expected salaries for Bachelor of Marketing graduates.
Starting salary from 6,000 SAR/month
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Frequently asked questions about Bachelor of Marketing
How many credit hours is Bachelor of Marketing at Dar Al-Hekma University?
Bachelor of Marketing at Dar Al-Hekma University requires completing 120 credit hours to graduate, spread across 42 courses.
How many years is Bachelor of Marketing at Dar Al-Hekma University?
The study plan for Bachelor of Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Bachelor of Marketing award?
Bachelor of Marketing at Dar Al-Hekma University awards a Bachelor's degree after completing 120 credit hours.
Is Bachelor of Marketing offered at other universities?
Yes, Bachelor of Marketing is offered at at least 2 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.