Bachelor of Digital and Social Media Marketing — study plan
- Credit hours
- 480
- Levels
- 8
- Courses
- 37
- Degree
- bachelor
The Bachelor of Digital and Social Media Marketing study plan at Bahrain Polytechnic is an accredited bachelor programme spanning about 4 years (8 academic levels), requiring 480 credit hours across 37 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Year 1 / Semester 1 60 credits
| Code | Course | Credits |
|---|---|---|
| BU6016 | Business Ethics | 15 |
| DM6030 | Design Principles | 15 |
| EL6006 | English Communication Skills A | 15 |
| BU6004 | Introduction to Management | 15 |
Year 1 / Semester 2 60 credits
| Code | Course | Credits |
|---|---|---|
| BU6013 | Business Mathematics | 15 |
| EL6007 | English Communication Skills B | 15 |
| BU6001 | Introduction to Marketing | 15 |
| DM6031 | Strategic Content Creation | 15 |
Year 2 / Semester 1 60 credits
| Code | Course | Credits |
|---|---|---|
| BU7003 | Business Law | 15 |
| BU6010 | Management Information Systems | 15 |
| BU6006 | Quantitative Business Methods | 15 |
| DM6032 | Web Design and Development | 15 |
Year 2 / Semester 2 65 credits
| Code | Course | Credits |
|---|---|---|
| DM7030 | Advertising and Branding Design | 15 |
| GS5104 | Arabic Language | 5 |
| BU6015 | Business Analytics | 15 |
| DM7031 | DM7031 Photography and Video for Social Media | 15 |
| GS5102 | Introduction to Human Rights - Labour Rights | 5 |
| GS5103 | Modern Economic History of Bahrain | 5 |
| GS3104 | Introductory Arabic Elective | 5 |
Year 3 / Semester 1 75 credits
| Code | Course | Credits |
|---|---|---|
| BU7102 | Digital Marketing | 15 |
| BU7101 | Integrated Marketing Communication | 15 |
| BU7103 | Marketing Research | 15 |
| BU7501 | Festivals and Events Management Elective | 15 |
| BU7107 | Narrative and Copywriting for Marketing Elective | 15 |
Year 3 / Semester 2 75 credits
| Code | Course | Credits |
|---|---|---|
| BU6012 | Project Management | 15 |
| BU7100 | Services Marketing | 15 |
| BU8105 | Social Media Marketing Strategy | 15 |
| BU7007 | Alternative Dispute Resolution Elective | 15 |
| BU8103 | Brand Management Elective | 15 |
Year 4 / Semester 1 60 credits
| Code | Course | Credits |
|---|---|---|
| BU8104 | Advanced Digital Marketing | 15 |
| BU8101 | Marketing Management | 15 |
| BU8102 | Marketing Planning | 15 |
| DM8030 | eCommerce and Content Management | 15 |
Year 4 / Semester 2 120 credits
| Code | Course | Credits |
|---|---|---|
| BU8196 | Cooperative Digital Marketing Industry Project Elective | 30 |
| BU8197 | Cooperative Industry Project Enterprise Elective | 30 |
| BU8199 | Cooperative Industry Project Marketing Elective | 30 |
| BU8198 | Cooperative Industry Project Marketing & Enterprise Elective | 30 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Digital and Social Media Marketing
How many credit hours is Bachelor of Digital and Social Media Marketing at Bahrain Polytechnic?
Bachelor of Digital and Social Media Marketing at Bahrain Polytechnic requires completing 480 credit hours to graduate, spread across 37 courses.
How many years is Bachelor of Digital and Social Media Marketing at Bahrain Polytechnic?
The study plan for Bachelor of Digital and Social Media Marketing spans about 4 years (8 levels/semesters) under the approved plan.
What degree does Bachelor of Digital and Social Media Marketing award?
Bachelor of Digital and Social Media Marketing at Bahrain Polytechnic awards a Bachelor's degree after completing 480 credit hours.