BBA in Digital Marketing and Social Media — study plan
American University of Bahrain College of Business & Management
- Credit hours
- 125
- Levels
- 4
- Courses
- 44
- Degree
- bachelor
The BBA in Digital Marketing and Social Media study plan at American University of Bahrain is an accredited bachelor programme spanning about 2 years (4 academic levels), requiring 125 credit hours across 44 courses of required and elective study. The table below lists the courses and their credit hours for each level.
General Education 23 credits
| Code | Course | Credits |
|---|---|---|
| ENGL 101 | Composition I | 3 |
| ENGL 102 | Composition II | 3 |
| ARHG 104 | Arabic for Arabic Speakers/Arabic for non-Arabic speakers | 3 |
| ARHG 107 | Human Rights | 2 |
| ARHG 106 | Modern History of Bahrain | 2 |
| MATH 115 | Introduction to Probability and Statistics | 3 |
| COSC 101 | Introduction to Computing | 3 |
| UNSS 101 | University Success | 1 |
| Social and Behavioral Science Requirement (choose from approved list) | 3 |
Business Core Requirements 39 credits
| Code | Course | Credits |
|---|---|---|
| ACCT 201 | Introduction to Financial Accounting | 3 |
| ACCT 202 | Introduction to Managerial Accounting | 3 |
| BUSN 101 | Introduction to Business | 3 |
| BUSN 301 | Business Law | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| FINC 201 | Essentials of Financial Analysis | 3 |
| MGMT 101 | Principles of Management | 3 |
| MGMT 205 | Organizational Behavior | 3 |
| MGMT 350 | Business Ethics | 3 |
| MGMT 410 | Business Policy and Strategic Management | 3 |
| MRKG 101 | Principles of Marketing | 3 |
| MSYS 201 | Principles of Management Information Systems | 3 |
Major Requirements 36 credits
| Code | Course | Credits |
|---|---|---|
| DSGN 141 | Computer Culture I | 3 |
| DSGN 412 | Media Law and Ethics | 3 |
| MRKG 421 | Data Analytics and Visualization | 3 |
| MGMT 430 | Project Management for Creative Industries | 3 |
| MRKG 201 | Consumer Behavior | 3 |
| MRKG 202 | Online Marketing Channels | 3 |
| MRKG 401 | Principles of Marketing Research | 3 |
| MRKG 302 | Marketing Strategy and Planning in a Digital World | 3 |
| MRKG 480 | Marketing Internship | 3 |
| MRKG 431 | Contemporary Issues in Social Media Campaigns | 3 |
| MRKG 499 | Marketing and Social Media Project | 6 |
Electives 36 credits
| Code | Course | Credits |
|---|---|---|
| MGMT 305 | International Business Elective | 3 |
| MGMT 313 | Managing Change and Innovation Elective | 3 |
| MRKG 310 | Integrated Marketing Communications in a Digital World Elective | 3 |
| BUSN 410 | Artificial Intelligence for Business Elective | 3 |
| MGMT 404 | Technology Entrepreneurship Elective | 3 |
| DSGN 301 | Web Design Elective | 3 |
| MRKG 410 | Services Marketing Elective | 3 |
| BUSN 510 | Intercultural Communication in Business Elective | 3 |
| BUSN 515 | Introduction to Data Analysis for Decision-Making Elective | 3 |
| BUSN 520 | Business Data Mining and Predictive Analytics Elective | 3 |
| Professional Electives (200-level or above) Elective | 6 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
Calculate your GPA for this major
Frequently asked questions about BBA in Digital Marketing and Social Media
How many credit hours is BBA in Digital Marketing and Social Media at American University of Bahrain?
BBA in Digital Marketing and Social Media at American University of Bahrain requires completing 125 credit hours to graduate, spread across 44 courses.
How many years is BBA in Digital Marketing and Social Media at American University of Bahrain?
The study plan for BBA in Digital Marketing and Social Media spans about 2 years (4 levels/semesters) under the approved plan.
What degree does BBA in Digital Marketing and Social Media award?
BBA in Digital Marketing and Social Media at American University of Bahrain awards a Bachelor's degree after completing 125 credit hours.