BBA Digital Marketing — study plan
- Credit hours
- 120
- Levels
- 9
- Courses
- 39
- Degree
- bachelor
The BBA Digital Marketing study plan at University of Dubai is an accredited bachelor programme spanning about 5 years (9 academic levels), requiring 120 credit hours across 39 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| BMAT 102 | Business Mathematics | 3 |
| BBUS 103 | Digital Skills For Business | 3 |
| BESP 101 | Business English | 3 |
| BBUS 200 | Introduction to Responsible Business | 3 |
| BACC 205 | Principles of Financial Accounting | 3 |
Semester 2 15 credits
| Code | Course | Credits |
|---|---|---|
| BECN 100 | Microeconomics | 3 |
| BBUS 202 | Business Innovation and Entrepreneurship | 3 |
| BMNG 200 | Management & Organization Behavior | 3 |
| BSTA 200 | Statistical Analysis | 3 |
| BMRK 200 | Principles of Marketing | 3 |
Semester 3 15 credits
| Code | Course | Credits |
|---|---|---|
| BBUS 205 | Quantitative Analysis in Business | 3 |
| BBUS 305 | Business Law | 3 |
| BECN 225 | Macroeconomics | 3 |
| BBUS 225 | Research Methods | 3 |
| BMNG 315 | International Business Management | 3 |
Semester 4 15 credits
| Code | Course | Credits |
|---|---|---|
| BBUS 201 | Business Analytics | 3 |
| BBUS 345 | AI in Business | 3 |
| BBUS 405 | Strategic Management Capstone | 3 |
| BMNG 310 | Operations Management | 3 |
| BFIN 200 | Principles of Financial Management | 3 |
Semester 5 9 credits
| Code | Course | Credits |
|---|---|---|
| BDMR 300 | Marketing Management | 3 |
| BDMR 305 | Consumer Behavior | 3 |
| BDMR 310 | Digital Marketing | 3 |
Semester 6 6 credits
| Code | Course | Credits |
|---|---|---|
| BDMR 315 | Omni Channel Marketing | 3 |
| BDMR 320 | Advertising on Digital and Conventional Platforms | 3 |
Semester 7 12 credits
| Code | Course | Credits |
|---|---|---|
| BDMR 405 | E-commerce Management and Cyber Security for Managers | 3 |
| BDMR 410 | Digital Transformation and the Future of Marketing | 3 |
| BDMR 415 | Marketing Research and Analytics | 3 |
| BDMR 420 | Brand Management | 3 |
Semester 8 15 credits
| Code | Course | Credits |
|---|---|---|
| Emerging Issues in Digital Marketing | 3 | |
| BBUS 301 | Professional Certification | 3 |
| BBUS 302 | Career and Personality Development | 3 |
| Internship / Industry Project | 6 |
Electives 18 credits
| Code | Course | Credits |
|---|---|---|
| Minor 1 Elective | 3 | |
| Minor 2 Elective | 3 | |
| Minor 3 Elective | 3 | |
| Minor 4 Elective | 3 | |
| Minor 5 Elective | 3 | |
| Minor 6 Elective | 3 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about BBA Digital Marketing
How many credit hours is BBA Digital Marketing at University of Dubai?
BBA Digital Marketing at University of Dubai requires completing 120 credit hours to graduate, spread across 39 courses.
How many years is BBA Digital Marketing at University of Dubai?
The study plan for BBA Digital Marketing spans about 5 years (9 levels/semesters) under the approved plan.
What degree does BBA Digital Marketing award?
BBA Digital Marketing at University of Dubai awards a Bachelor's degree after completing 120 credit hours.
Is BBA Digital Marketing offered at other universities?
Yes, BBA Digital Marketing is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.