Bachelor of Business Administration in Digital Marketing — study plan
University of Doha for Science and Technology College of Business
- Credit hours
- 123
- Levels
- 12
- Courses
- 46
- Degree
- bachelor
The Bachelor of Business Administration in Digital Marketing study plan at University of Doha for Science and Technology is an accredited bachelor programme spanning about 6 years (12 academic levels), requiring 123 credit hours across 46 courses of required and elective study. The table below lists the courses and their credit hours for each level.
Semester 1 15 credits
| Code | Course | Credits |
|---|---|---|
| COMM1010 | English Communication I | 3 |
| MATH1070 | Applied Mathematics | 3 |
| MRKT1001 | Principles of Marketing | 3 |
| EFFL1001 | Effective Learning Elective | 3 |
| EFFL1002 | Applied & Experiential Learning Elective | 3 |
Semester 2 9 credits
| Code | Course | Credits |
|---|---|---|
| ACCT1001 | Financial Accounting | 3 |
| COMM1020 | English Communication II | 3 |
| HRMG1001 | Principles of HRM | 3 |
Semester 3 3 credits
| Code | Course | Credits |
|---|---|---|
| BKFT1001 | Principles of Finance | 3 |
Semester 4 12 credits
| Code | Course | Credits |
|---|---|---|
| ECON2010 | Business Economics | 3 |
| MGMT2010 | Organizational Behavior | 3 |
| MISY2010 | Management Information Systems | 3 |
| MRKT2003 | Fundamentals of Digital Marketing | 3 |
Semester 5 33 credits
| Code | Course | Credits |
|---|---|---|
| ACCT2001 | Managerial Accounting | 3 |
| RSST3001 | Research & Statistics | 3 |
| MRKT3104 | Consumer Behavior in the Digital Age | 3 |
| BUSG2001 | Introduction to Entrepreneurship Elective | 3 |
| BUSG2002 | Project Management Elective | 3 |
| SSHA1001 | Islamic & Arab Civilization Elective | 3 |
| SSHA1002 | Introduction to Sociology Elective | 3 |
| SSHA1003 | Introductory Psychology Elective | 3 |
| SSHA1004 | Ethical Reasoning Elective | 3 |
| SSHA1005 | Law & Society Elective | 3 |
| SSHA1006 | Introduction to the Arts Elective | 3 |
Semester 6 6 credits
| Code | Course | Credits |
|---|---|---|
| MRKT3006 | Services Marketing | 3 |
| BUSG2010 | Qatar Business Law | 3 |
Semester 7 21 credits
| Code | Course | Credits |
|---|---|---|
| MGMT3035 | Business Ethics | 3 |
| MRKT2002 | Marketing Research | 3 |
| MRKT3008 | Digital Marketing Communications | 3 |
| GARC1001 | Qatar History & Society Elective | 3 |
| ECON1001 | Global Economic Concepts Elective | 3 |
| GARC2001 | Human Development in Qatar Elective | 3 |
| GARC2002 | Globalization & Environment Elective | 3 |
Semester 8 9 credits
| Code | Course | Credits |
|---|---|---|
| MRKT3007 | Professional Selling | 3 |
| MRKT3009 | Marketing Analytics & Data Mining | 3 |
| MRKT3105 | Marketing Content & Media Management | 3 |
Semester 9 6 credits
| Code | Course | Credits |
|---|---|---|
| MRKT3010 | Digital Optimization | 3 |
| MRKT3011 | Branding in the Digital Age | 3 |
Semester 10 9 credits
| Code | Course | Credits |
|---|---|---|
| BUSG4101 | Practicum in Business | 3 |
| MGMT4000 | Strategic & Sustainable Management | 3 |
| MRKT4214 | Digital Marketing Strategy | 3 |
Semester 11 12 credits
| Code | Course | Credits |
|---|---|---|
| BUSG4201 | Capstone Project | 3 |
| MGMT4010 | Leadership & Change Management | 3 |
| MRKT4112 | Advanced Topics in Digital Marketing | 3 |
| MRKT4213 | Sales Management | 3 |
Semester 12 9 credits
| Code | Course | Credits |
|---|---|---|
| BUSG4301 | Work Placement | 9 |
This plan is transcribed from the university's official source. Always confirm the plan approved for your own cohort before registering. Official source
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Frequently asked questions about Bachelor of Business Administration in Digital Marketing
How many credit hours is Bachelor of Business Administration in Digital Marketing at University of Doha for Science and Technology?
Bachelor of Business Administration in Digital Marketing at University of Doha for Science and Technology requires completing 123 credit hours to graduate, spread across 46 courses.
How many years is Bachelor of Business Administration in Digital Marketing at University of Doha for Science and Technology?
The study plan for Bachelor of Business Administration in Digital Marketing spans about 6 years (12 levels/semesters) under the approved plan.
What degree does Bachelor of Business Administration in Digital Marketing award?
Bachelor of Business Administration in Digital Marketing at University of Doha for Science and Technology awards a Bachelor's degree after completing 123 credit hours.
Is Bachelor of Business Administration in Digital Marketing offered at other universities?
Yes, Bachelor of Business Administration in Digital Marketing is offered at at least 1 other universities in the Beseyat database. You can compare their study plans in the "Same major at other universities" section on this page.